For two weeks only, a select few
people will gain access to ... The
Ultimate Marketing Weapon
In a Hurry? Take a Peek at
Our 30 Second Executive Summary Click Here
"Thank you! Thank
you! Thank you! I have calculated I will at least
triple my profits in the next 3 months alone as
a result of Mike Chen's Secret Weapon."* Dale
Woodland CEO, RankLocator.com (selected as an early beta
IMPORTANT: There are 3
little secrets embedded in this letter that could increase your
profits today.* Not tomorrow, not next week, but
today. Right now. Invest a few moments of your
time to find them.
From: Mark Joyner Friday,
possible to predict the future?
I mean, really.
You woke up this morning. You got out of bed. You sat
down in front of this computer ... You know this because it's "the
past." For the most part, we're pretty certain about what has
happened in the past (barring a few nights of binge drinking we
won't discuss here).
What about tomorrow,
If you could predict what
will happen tomorrow, would it change your life in any significant
way? Just imagine for a moment that predicting the
future were in fact possible. I ask you, for just a moment, to
suspend your disbelief. Imagine that some crazy scientist
invented this technology and granted you access to it.
What would happen to your
Stay With Me - Whether You Purchase
This Product or Not, There is a Life-Changing Fact Revealed in This
Letter and It Is Your God-Given Right to Know It, so
Please Read On ...
If you were able to predict
the future, let's see how it would affect just one area of your
life: your business - and more specifically, your sales.
Every day you have to make
decisions about how to advertise and market your products and
services. Some of us put more thought into this process
than others, but surely you've been there. With all of these
choices, it's really hard to know where to go.
Are You Asking Yourself Questions
"Should I use Google Adwords?"
"If so, what should they say?"
"What keywords should I target?"
"Should I start a newsletter?"
"What should it be about?"
"What should I write?"
"Should I put my picture on my website?"
"Should I purchase eZine advertising?"
"Should I buy some pop-under ads?"
"Should I purchase some newspaper ads?"
"Should I take out a classified ad?"
"Should I change what I'm doing and find another
"Should I copy what other people are doing or follow
"Should I sell my own products or the products of
"Should I scrap this entirely and do something
"Should I ....
My God ...
How do these 'experts' expect me to
wade through all of this crap?!"
I hear you.
I want you to pause
for a minute. Take a deep breath.
Really. Do this with
me. Take a looooong deeeeep breath.
Let it out slowly. Now
... Repeat after me:
"I am never ..
... going to be confused ...
... about what to do with my business ...
Why? Because I can see into the
Oh, you forgot? You're
imagining that you can see the future, remember? Stay with me
for just a few more seconds - you're about to feel a weight lifting
off your shoulders. You're going to feel a sense of clarity
and calm like you have never experienced before.
How do I know this?
Because that's exactly what I felt when I learned what
you're about to learn.
Still with me?
Now, since we can look into
the future, we don't have to ask ourselves all of these silly
questions, do we? We can simply imagine what would happen if
we tried those things and we'd know instantly what the outcome would
You'd never again make a
wrong move ... You'd know without question where to
turn, what to do, and what to say.
How long would it take you to bring
home the riches of Bill Gates or Donald Trump if you had the ability
to look into the future?
OK, now ...
Snap out of it!
This was just a fun little
exercise, right? I mean no one can really look into the
future, can they? It's a nice little fantasy, but we live in
the cold-hard world of facts, figures, and results, right?
Well, what if I told you that
you actually could, in a very limited but extremely
important and valuable way, see the future?
Look, I'm not claiming you
can be Donald Trump or Bill Gates overnight. Only a con-artist
would say that. I don't know anything about you, and I could
never predict your future or guarantee any particular outcome
or earnings in your life. Period. No one can.
But ponder this ...
What if there was, right now
within your grasp, a hard and proven science that
granted you the power to make tiny, but important predictions?
What if I told you that this
science was so reliable that you'd even know whether or not you
could trust the predictions it gave you?
This Science DoesExist, but Before I Reveal it to You I Need to Tell You a
2003 I closed the doors of my wildly successful company, Aesop
Marketing Corporation. After going through the heartache (and
triumph) of closing those doors, I kept a very quiet and private
life. While working on a number of print books I've wanted to
write for a long time, I also did some private consulting for a
select few clients.
One of those clients was a
young man by the name of Mike Chen. Mike and I had worked
together on a number of other projects in the past and he had proven
himself to me to be a brilliant marketer, but most importantly, a
lightning-fast software developer.
This kid could crank out in
days what should normally take a team of developers weeks.
He came to me with his newest
idea - a subsequently very successful product called "Make Your Own
Software." This project then led to the creation of a sister
project - a viral marketing system we named "InstantBuzz."
You may have heard of both of
these projects. They were wildly successful.
In a Few Moments You're About to
Learn Exactly Why ...
Mike came to me with the
ideas and he wanted me to work on the branding, marketing strategy,
ad copy and so on. Early on Mike was pondering what he should
be focusing on and I immediately told him he needs a system to track
his advertising first and foremost - before anything else.
Testing your advertising is
not just a good idea - it's mission critical. Once you catch
the "testing bug" you realize that you can increase your profits
dramatically just by making tiny changes.
Let's take a quick diversion
from the story so you can know what I'm talking about. There
is a really cool trick here you'll learn, so pay attention.
Again, testing your marketing
will show you that tiny 5 second changes to your ad copy can double
or triple your sales or even more. For example, I once ran a
split-test of three different prices for one of my products ...
Which Price Made Me More Money?
I'll tell you which price won
- and by what an astonishing degree - in just a moment. First,
ponder this ...
Intuition would tell someone
that the lower the price, the more you sell. Interestingly,
though, that is not always the case. In fact, sometimes
increasing price will dramatically increase sales. And this is
the whole point: you can't predict what changes to your marketing
will generate more sales, so you must test.
Well, you could market
without testing, but you'd be "leaving money on the table."
What does that mean?
Well, let's say you have a
table and there's $100,000 on it for you - free to grab and take
home. Go on. Take as much as you want.
Are you going to take
$10,000? No ... You'd be "leaving" $90,000 "on the
table." Only a complete fool would do that.
What would you do?
Of Course You'd Stuff Your Pockets
Full with Those Crisp $100 Bills Until There Wasn't a Cent Left on
What will shock you, though,
is that the business world is full of people "leaving money on the
table" like this every day. In fact, it's the vast majority of
businesses that fail to test and only eke out a mere fraction of
what they are worth.
Is it any wonder that only a
small fraction of the businesses in this world turn their owners
So, back to that price
test. Which price won?
Well, $95 sold twice as many
as $99. No big surprise there, right? The lower price
should perform better.
Here was the big
shocker: $97 sold over twice as many as $95 and five
times more than $99 (our old price)!
By testing these three prices
and making the decision to switch from $99 to $97, we were able to
multiply our profits by nearly 5 times.
I have to tell you - it was
really hard work switching that price, too. I opened up the
web page in an editor, found the places where it said "99" and
replaced them with "97." That took me all of about 45 seconds
to multiply my profits by 5 times.
Of course, I would have never
known to do this had I not conducted this extremely simple
test. Do you see now why this practice is so vital?
If You Take Nothing Else Away from
This Letter, Take This ...
What I didn't know then was
that there was a little law of pricing called "the law of 7's and
9's." That is, prices with 7's and 9's tend to outperform
I can say confidently, after
years of price testing, that this law tends to remain valid test
after test from product to product. That's some powerful
Now, it's one thing to hear
this - it's another to act on it. It's another, and far
greater, thing altogether to actually test this and verify it for
can take this "Law of 7's and 9's" away from this letter
right now and probably increase your profits today, if you didn't
already know it. It definitely works as you can see for
yourself. Without even getting the "Secret Weapon" you'll
learn about in a moment, the mere act of reading this letter will
probably increase your chances for success and if that's all you
get, that's great. I'm happy to be of service. But
ponder this ... What if there were thousands of other
little changes you could make to your marketing that were just as
effective? What if you could multiply your profits many times
over just by making little changes like this every day? How
easy would your life be? What if you didn't need a marketing
guru to show you these things? What if all you needed was a
tiny little piece of software? That software exists and
you're about to learn about it. (read on)
Anyway, back to Mike's
This is exactly why I asked
him early on to spend some time setting up an ad-tracking
system. He did and boy did it pay off, but there's more to the
story ... A lot more.
He asked me what the system
should track. I told him, and he whipped it out in a jiffy (he
never ceases to amaze me by how quickly he can write code!).
There were quite a few tools on the market that already did this but
he wanted his own. This wasn't anything ground-breaking.
I mean, ad-tracking systems abound and many of them are quite
good. Writing programs is so easy for Mike, though, that it
was easier for him to write his own than to buy one.
Frankly, he could have bought
one of the tracking systems that were readily available and it
wouldn't have changed things a bit. Hey, I was just the
consultant, though, and he was the programming wizard so who was I
to argue? It took him just a few hours so it didn't make any
difference to me.
This, however, is not what's
interesting. Something happened that was far more
interesting. Far more. Read on ...
After he set up the system he
said, "OK, I'm done with the market testing software, Mark.
What do you think I should do next?"
I said, "Wow, that's
great! But, umm ... there's one little problem ..."
I went on
to describe to him a classic problem in marketing. A problem
as old as advertising itself, but one which in my opinion has never
been adequately solved - until now. (Read on ...)
is in a nutshell.
that price test I conducted above? How
was I sure that my "predicted price" of
$97 would always be the best if I ran this ad in the future?
me for a second. Your eyes are about to
be opened to a whole new world.
there are things that can affect this (like changing your target
market, changes in market climate, and so on ...) which you will
never be able to control. You simply have to accept that and
work with it.
However, you can
in fact make accurate predictions under the right conditions and
that is how millions and billions are made.
What if I presented the
above prices to 100 visitors each?
visitors are given the option to purchase at $99.
visitors are given the option to purchase at $97.
visitors are given the option to purchase at $95.
person buys at $99, two buy at $95, and 5 buy at $97.
Is this a conclusive
5 times more - isn't it the clear winner?
intuitively you can probably figure out that it's just not enough
information to make an intelligent decision, right? I
mean, obviously not enough people have seen the prices to make an
where - ugh! - Statistics comes in.
Wait! Don't be frightened when I say this word - I'm not going
to ask you to calculate a single equation or think too hard or too
long about anything.
In fact, I'm about to make things easier
for you than they have ever been before, so read on
going to make a confession to you.
as I have been a proponent of testing and science in marketing, I -
I'm ashamed to say ...
I, Mark Joyner, am officially a math
when you listen to one of the bonus audios listed below, you'll find
out exactly how much of a bonehead I am. I had to pull out a
calculator to perform a simple calculation.
can ponder some pretty complex and deep concepts - I can cook up
million-dollar marketing ideas just like flipping hot-cakes off the
griddle - but when it comes to math I just hate to do even the
what are computers for if they don't compute for you?! That's the way I
see it, at least.
that said, in my search for a valid solution to this problem, I had
to put myself through hell and back. I forced myself to comb
through and understand textbooks on math and statistics. I
talked to statisticians and mathematicians. I even had to -
sorry if this is offensive - calculate
an equation or two by hand.
that was my personal hell. And what was the end result of
the result of years and years of research?
I'll tell you.
... and utter ... dissatisfaction.
end of the day I did in fact have a number of tools that would help
me know when to make a good decision, but every single one of them
had their flaws - some of them fatal.
me, I've looked at everything. Taguchi, Law of 40, Confidence
Interval ... Heck, I even pondered voodoo and black magic! (No
offense to the folks who use these tools. Some of them
understand the limitations and teach them to people with that in
mind. Good for them. Those who tout them as "cure-alls"
however, should be ashamed of themselves.)
each of those methods have their own value, but each has it's
weaknesses and flaws (as with anything). As I said, in some
cases these flaws are what I would consider "fatal." That is, the
results they give are so philosophically or statistically
unpredictable that they just make matters worse. Can you
imagine going through all that trouble only to end up selecting
losing campaigns? That's far worse than being a waste of
get into the details of why each of those just didn't render the
best results for me, but the fact is, do you really care?
why should you concern yourself with all this?
love of God!
Would someone just show
me how to make the right decision so I can go on about my business
of stuffing those "left-on-the-table" dollar bills in my pocket
what I've been saying for 10 years and there was no one there
with an adequate answer. That all changed for me about 6
months ago. Back to the main story ...
presented my frustrations to Mike and, computer genius that he is,
he wanted to find a solution. I said, "Be my guest!" and
helped him along the way where I could. Frankly, I didn't
think he would find any more than I did, but I didn't think it would
hurt to let him try.
what I didn't know. It just so happens that Mike is close
friends with a world-famous mathematician
with an undergrad from Harvard and Ph.D. from Cal-Tech (perhaps the
epicenter of the technology world).
weeks Mike talked this problem over with this man until finally they
uncovered an old algorithm written by two German Statisticians for
engineers. It just so happens that the use of this algorithm
directly mirrored the exact problem we were trying to solve.
his mathematician friend then stayed up one night deciphering this
thing and then Mike wrote it up in a script that could be applied to
our market tests.
every flaw I saw in the other algorithms before this? This
algorithm totally resolved them. I was elated at first, but
also a little skeptical.
"Mike, but what about ...?"
"Have you guys
accounted for ...?"
they even created rather elaborate "Mathematica" (a program used by
mathematicians) simulations to trouble-shoot every possible problem
with this algorithm. You'll see a small sample of these files
included with product when you are granted access, just to give you
a glimpse into the depth of their thinking.
"... I realize that you have discovered
scientific marketing power that others may have only dreamt of
until now. I am truly grateful I have this gem in my
possession and I can't wait until I hear my competition
wishing that they had grabbed it while it was still
available." Josh Anderson, CEO, Internet Business
Ideas Inc. www.InternetBusinessIdeas.com (One of the few who got an early sneak
peak at the Secret
OK, But "So What?" This Sounds
Great, But Did It Make a Difference in the Real World?
the end of the day, I can really only say three things about
this. I'll let Mike talk to you about the math and science
behind his Secret Weapon. I'm just a
marketer and I can only speak to results.
to that in a second, but first, let's talk about some of the debate
this is sure to stir ...
those who are proponents of other methods will argue tooth and nail
to show, with a dying gasp, why their system is better.
keep this in mind if you are subjected to any of that ... One of the
people I talked with trying to sell me a solution to this problem
(who I found to be utterly confused about the issue himself) wanted
to charge me $40,000 for a two day consultation!
of felt sorry for this guy. Hey, if you had a consulting
business that was making you $40,000 a pop and someone came about
with a solution better than yours, wouldn't you feel a bit
would. Fact is, you'd probably fight to protect your "turf"
like you were trying to save your family from the jaws of a
lion. This is their "bread and butter" so it's only natural
they will want to defend it. It's just human nature.
those who don't have so much at stake may take issue if they've been
a proponent of one one testing method or another. People cling
to their beliefs for dear life - even when they are wrong - and
you're going to see a bit of that in the coming months after this is
released, I'm sure.
Chen, who discovered this solution (one which I feel is a far better
solution - in fact the only truly
adequate one I've seen) has no such thing to prove. He's going
to sell this product for two weeks and then he's off to college.
going to remain in the business of selling his "Secret Weapon," so
he has absolutely nothing to prove to you. Those who are smart
enough to grab this while it's available will simply see that it
works and those who don't grab this will just have to wonder why
some of their peers are suddenly more successful than they are.
Why do I
get back to those three important points.
At the End of the Day,
What Do I know?
I'm not a mathematician. As a marketer all I really care is
this: are the decisions I'm making going to
ethically render more profit or less?
else really matters. Everything else is just a pointless
mental exercise if it doesn't affect your bottom line. With
that in mind, here are the only really important things I can say
about all of this:
1. I Was Able to Make Better, More
with my very eyes how quickly, with Mike's Secret Weapon, we were
able to make critical decisions that impacted his bottom line.
Never before have I been able to see such results so quickly.
coming from a guy who has conducted thousands of market tests and
knows almost every world-class marketing expert alive on a personal
2. I Have Solid Scientific Reasons
for Believing This is the Best There Is
from all of the torture-testing that Mike and his world-famous
mathematician friend put this through before we made it "live," I
made some observations based on real-world use of the "Secret
Weapon" that convinced me of it's power even more - after the
let me speak for a moment about the "fatal flaws" in the other
methods I have observed. In fact, here is a flaw that many
marketers reading this who have used other methods can relate
to. It applies to many of the "fake" statistical methods that
marketers sometimes use ...
imagine you are running a split run test and you use a
pre-Secret-Weapon method for determining the "confidence" of your
results. Using one of the methods marketers normally use, you
make a determination that one is the winner. If you let this
test continue to run, sometimes the results will "flip flop!"
school method showed that "A" was the winner, but then you let it
run for a while longer and you find that "B" won out after
all. That's right - you used the method your marketing guru
friend told you was the key to success only to find that you
actually should have picked the other version!
what's the point then? If those methods lead you to make the
wrong decision, are they any better than not testing at all?
cases, I'm sorry to say, no ...
was the CEO of Aesop Marketing Corporation we overcame these
limitations by applying "real" statistics (not the watered down
stuff many marketers use) and gathering mountains of data. The
fact is, gathering that amount of data is not practical for you, and
it was barely practical for us even with the massive volume of
business we conducted. Because our volume was so high we had
the luxury of making some great and extremely reliable observations,
but it would have been much better if we had been able to make those
judgments a lot faster.
revealing exactly what Mike's algorithm is (you'll learn about it in
a document Mike includes with the easy-to-use software) here are
just a few of the things that make it superior in every way:
Dial In Your "Significance"
Secret Weapon I was able to dial in exactly the amount of
"significance" that mattered to me "on the fly." If I wanted
to make a faster decision and sacrifice a little accuracy, I could
do that on the fly.
methods I've used don't let you do this and still maintain valid
results. Most other methods will just tell you "this one
is better" without really saying why or to what degree one is better
than an another. In fact, after conducting numerous tests, I
have concluded that many of the results other methods give you are
just plain wrong.
Secret Weapon, you'll know exactly how much risk you're
taking. You'll take out all of the guess work.
"Sequential" is One of the Keys
most other solutions I've seen, you can't really operate in
"real-time." That is, you can't just test your data, not be
happy with the results, and then keep on testing. The act of doing so will even invalidate your
test, so you just have to start all over again.
little fact very few of the marketers I've spoken to are even aware
Weapon is made for sequential
testing. This was but one of the clinchers for me.
If you aren't happy with the results you have so far, you simply
keep on testing until you are. This is the only way I know of
to do this, and that fact alone makes it better than anything else
The Key Secret Weapon Tactic
was a way I used the Secret Weapon in making ad copy decisions for
Mike that probably gave us the biggest "payload" in terms of
say we were testing headlines. I like to test a massive number
of headlines at once, and frankly most statistical methods don't
even support this. The Secret Weapon would allow me to
eliminate bad headlines at an extremely rapid rate.
most people are focused on picking "the winner" but really all they
need to do is make an improvement.
It's not a game of "win or lose" but of continuous progressive
improvement of "response."
"the winner" was faster and more accurate with Secret Weapon, but
well before I even got there I was able to make substantive
improvements to our marketing right off the bat. KEY: That means increased profits at a much
more, once I eliminated those poor headlines, I was able to gather
data about the remaining headlines even
tell you how exciting this process was! Watching the "dollar
per visitor" value go up and up and up while using this tool was
like hitting the jackpot in Vegas. It was using it in this way
that we were able to see such tremendous results ...
3. The Results Speak for
where does the rubber meet the road here? All of this sounds
great, but does it really pan out in the real world?
let me tell you a joke ...
Question: What do you get if you put
100 marketing gurus on top of a hill and give each of them a
bullhorn to shout out their marketing theories?
Answer: A whole lot of noise.
point here is that all the theory in the world, no matter how good
it sounds, is worth absolutely nothing if there is no practical
application for it. Your inbox is flooded with people trying
to give you advice every day and if you tried to listen to all of
them you'd be utterly paralyzed.
something you can use to cut through all that noise. Here are
some facts that will cut through all the noise like a beautiful
voice rising above it all ...
this tool, here is a summary of what Mike and I were able to
The Real World Results We Achieved Using This
Make Your Own Software Results: $617,201 in 6
a brand new company that started fresh out of the gate. Mike
didn't spend a dime on advertising and had zero dollars in start-up
months after it's launch, Mike launched InstantBuzz and this took
most of his attention away from Make Your Own Software. I
venture to say that it would have done far better had he kept his
focus there, but who knows ...
way, $617,201 in sales is nothing to sneeze at. Not bad for a
20 year old kid, huh?
just the marketing consultant for this project so I'm not going to
take away his glory. Mike came to me for advice, strategic
planning, branding, ad-copy, tactical support, and so on ... But
this was his baby. Most clients don't even let on that
I'm working behind the scenes - it was Mike's choice to reveal that
point is, together we used this tool, in
the same way that you will learn to, and that is what rendered these
If a 20
year old computer programmer can learn to do it, do you think you
InstantBuzz Results: An Alexa Sub-1000 (Truly Viral) Site in 2
a viral marketing masterpiece. In just a few days traffic on
this site shot up into the stratosphere. Then, something even
more important happened.
look at most viral marketing websites, they follow one of two
Rapid Spike in Growth and Then a Drop Off
sign up in a flurry and find out that this "viral marketing" isn't
so viral at all so they quit. The Alexa graph for a site like
this is easy to spot. The growth shoots up and then drops off
never to rise again.
Spike - Drop - Spike
have a site that isn't truly viral, but you do have a very
aggressive and smart marketer at the helm. They get a flood of
people to join, then interest drops, and they do another "push" to
increase interest again.
Alexa graph for this kind of site is distinctive as well.
You'll see a big spike in traffic, then a complete drop off, then
another spike, and so on ... The site isn't really viral, but
the marketer in charge keeps trying to make it work.
Viral Growth is not easy. It takes a tremendous amount of
testing and intelligent planning. A truly viral website is an
incredibly rare thing. Many attempt it. Many "say" they
are viral. But the ones that are truly viral (that is, ones
that grow of their own accord), are a one-in-a-million thing.
viral site will show a consistent upward growth curve for a long
long time. I'm very proud to say that InstantBuzz was such a
site. You can even see this for yourself. The Alexa
graph for this site proves it.
is - notice how over time the trend is constantly upward.
There are little peaks and valleys, but notice the trend. That
is an awesome sight to behold indeed:
look it up on Alexa today you can see pretty much the same
results. There was a slight drop during the transition of this
site to a new owner (which was to be expected), but then it picked
right back up and is growing steadily again in the competent hands
of new management.
this to other so-called viral marketing sites and you're in for an
Secret Weapon allowed us to make rapid and accurate ad copy and
marketing decisions that resulted in this tremendous viral
growth. Without making the right decisions rapidly you just
won't see these results. Without the Secret Weapon it would
have taken much longer.
"OK, Wow! But Is This Really So
Important as to Call it the 'Ultimate Marketing
YES. Here's Why.
Actually, hold on a second. I'll let you ponder this and then
you can tell me yourself ...
at the beginning of this letter I asked you to imagine what your
life would be like if you could predict the future? The faster
and more accurately you could determine which business moves would
give you profit and which ones would give you loss, the more rapidly
you would achieve wealth.
like a game of chess. Great players project themselves into
the future and imagine all of the possibilities. They imagine
all of the possible moves and predict the outcome of each. It
is their ability to make these projections that separate the winners
from the losers. A great player can look into the future and
project what moves will allow him to win. A losing player
simply fumbles around and "hopes for the best."
same in business. Those who can identify which actions lead to
profit and which actions lead to loss will always win.
If you could see the future, you would
never make a wrong move.
Secret Weapon is sort of like that. Without having to have the
mind of a chess genius, it allows you to know precisely how good
your advertising decisions are. Rather than playing the
loser's "guessing game" you can be in total control of your
you can once and for all know exactly how good your decisions are:
someone who has been in business for years and has overseen the sale
of millions upon millions of dollars of products and services, I can
tell you that such a tool, properly used, can give you an advantage
over your competitors that will leave them gasping for air.
look at the results I mentioned above.
have you ever been "blown away" on running track in school?
Remember that guy that blew by you effortlessly as you struggled
along the track? (We've all been there.) Well, I imagine
that's pretty close to how your competitors will feel after you're
armed with this.
absolutely nothing wrong with being your best. It's your turn
to shine and be the one to blow everyone else away. There's no
shame in that. It's your right! Take it!
You Have Only Two Weeks
know, Mike is going to sell this product for two weeks and then he
will pull it off the market for good. If you don't know
the back story, Mike decided to enroll in college for a while so he
needs to say goodbye to the business world for now.
making a great decision and he's leaving his businesses in the best
possible way: with a very responsible exit strategy.
that strategy involves releasing this technology to a limited number
of people and then pulling it off the market entirely. Mike
doesn't want to turn this into another business or be forced to
support a software product for the next few years.
this software will only be available for purchase between the 18th
and 31st of March and then will be pulled
from the market forever. There is a possibility Mike might
even pull it off the market before the 31st, so you really need to
act now. If you're reading this, you should consider
doesn't foresee ever again selling his Secret Weapon under any
circumstance, so you had better act now.
Mike has told me that in the event he reaches a certain number of
sales before the two weeks are over he may pull this offer
early. I don't know what this number is, but I'm pretty sure
he means it. He genuinely wants this to be over soon even if
he has to sacrifice a few sales.
BEWARE: Dangerous Knock-Offs Will
tell you the name of the algorithm Mike discovered that is the basis
for the Secret Weapon, but you will learn it when the product is
prevent people from stealing this idea and confusing you with
invalid knock-offs, Mike will not fulfill this product until the
31st of March. At that time, you will be able to download the
complete Secret Weapon package instantly.
once people start using this and learning what the algorithm is
behind it, I give it a maximum of 6 months before knock-offs
warn you in advance:
Those Knock-Off Makers Won't Know What Mike Knows
are some key ways this algorithm is applied in the Secret Weapon
that won't be readily apparent to those who look at the algorithm on
the surface. They may try to reproduce the algorithm, but I
sincerely doubt they'll figure out the subtleties that he and his
world-class mathematician friend figured out.
importantly, they probably won't really understand how to apply this
to marketing. With this, you're getting it straight form the
horse's mouth and you learn how to apply it in the same way we did
to get these great results.
No "knock-off" will be able to say that, so
keep that in mind.
2. Fake Statistics from Charlatans
to tell you, I've seen some online statistical calculators presented
by marketers that are just plain dangerously wrong. I'm sorry
to say that these guys just don't know what they're doing and they
are leading people down a dark path of superstitious fake
imagine there will be a few attempts at reconstructing the Secret
Weapon from these same guys who didn't even understand the marketing
statistics of yesterday, so be careful. It's one thing to say
you know a mathematical algorithm. It's another to know how to
actually apply it.
you this because this will be your only chance to get the Secret
Weapon as it was used by me and Mike to render such amazing
results. I'm sorry, but nothing else will compare.
Unless someone can back up their claims with actual stories of
results like this then I would be very wary.
there was a guy trying to sell me an alternative solution to this
problem who wanted to charge me $40,000 for two days of
consulting. Remember how I mentioned that earlier? Well,
it gets worse. I asked this guy what kinds of results he was
getting and he made some outrageous claims about how they tripled
the returns for some rather famous companies.
him if I could talk to someone from those companies to verify his
claims and he started to back-track like crazy.
well, uh ... You know, our clients like their anonymity and I can't
tell you their names."
really sad. He expected me to pay him $40,000 to learn a
system he didn't understand himself and one that he had absolutely
no proof actually worked. No thanks.
I don't know how they stay in business without giving verifiable
proof of their results.
Secret Weapon, you can see for yourself from the above graph how
successful Mike and I have been making our decisions in this
way. You know who we are and our results are totally
Take it for a
Trial Run You Have Absolutely Zero Risk - and Mike is at Your
you're even hesitating for a second about purchasing this, let me
point out a few things to you. There really isn't a decision
to make here at all since all of the risk is in Mike's lap - not
you could completely take advantage of Mike and there wouldn't be a
thing he could do about it.
a few reasons why you would truly be absolutely crazy not to take
Mike up on this offer immediately. Don't hesitate. Don't
mull it over - not even for a second. Here's why:
1: Mike Assumes all the Risk (He's Forced to Honor Refunds)
using PayPal to process these orders and he absolutely must honor all refund requests. It
doesn't matter your reason - if at any time over the next 60 days
you are not satisfied you are entitled to a full refund of the
purchase price. Period.
Mike didn't want to give you a refund there is really nothing he
could do about it. All you'd have to do is show PayPal this
page and they would refund your money for him - no
question. (Not that it would ever happen. I'm even
going to donate some time from my personal bookkeeper to ensure this
all goes smoothly since Mike is getting ready to head off to
2: Steal It! Go Ahead
Mike has delivered this product to you (all orders are fulfilled on
the via Internet download) there is really nothing he'll ever be
able to do to prevent you from using it.
like he can ask for his electrons back!
have any mechanism in place that will prevent you from being able to
use it after you ask for a refund, so if you were so inclined, you
could rip Mike off right now and that would be that.
laughing because you'd also have thousands of dollars in stolen
bonuses to add to your library as well. And it would end up
costing you zero cents because you asked
for a refund.
course if you did this it would be illegal, but this option would be
open to you if you were so inclined. I know that's not you,
but you see the point, right? There
really is no risk.
3: This Will Only Be Available for
isn't just some sales gimmick. Mike is truly heading off to
college and he simply can't sell this product for even a day
longer. He wants to allow a few select people to benefit from
it and then pull it off the market for good.
thinking was, "Hey, I'm not going to use it so I may as well allow
others to benefit."
one am glad he's doing it, and wish he were selling it for longer
(I'd require my consulting clients to buy it, that's for sure), but
I totally understand that he wants to be "done" and focus completely
I spent a day writing up and sending off Letters of Recommendation
to the admission offices where Mike is applying, so I know this is
the real deal.
visit this page after the 31st it will be gone forever - of that I
4: What If This Tool Were "the
Edge" You've Been Looking For?
struggling with your business?
to admit it. I talk to people who are struggling in business
all the time. The fact is, most businesses in this world are
in a constant state of struggle. It's a fact of life.
ever thought that just one little thing could tip the scales in your
favor? Have you ever thought that you were just one change
away from becoming a millionaire?
yourself: if this tool were that change for you and you passed up
the opportunity to try it out, how would you feel about yourself
later on? Would you beat yourself up for failing to see
opportunity when it was knocking?
I can't tell you what this will mean for you personally but I can
a) It made a huge difference in the marketing Mike
and I did together - huge.
b) All you have to do is try it and see. You'll get a 60 day risk-free trial.
a full 60 days to test it out and see for yourself what an awesome
predictive tool the Secret Weapon is. If it doesn't work
you, you will get back every penny you spent.
5: What If This Helped You Make Just One Positive Change
to Your Marketing?
think that market testing could help you to increase your sales by
about even 5%?
about even 1%?
here to tell you that with the proper changes your sales can go up even hundreds of times
over. I've seen it happen for myself and for my
clients. But I have no idea what you are going to do
with this software, so there are no guarantees. I can sell you
a hammer, but if you don't use it to drive in those nails the hammer
will become a rather clumsy looking paperweight.
want you to think about is this, though. If you were selling a
product for $100 and this product only helped you to create 7 extra
sales, that would be $700 in your pocket that didn't exist
before. I want you to hold on to this number and remember it
for a few minutes.
of thin air. Knowing what you know so far, do you think that's
you are capable of that or not, I can't tell you. As with
everything, this is totally up to you. Remember what I said
about the hammer? But ask yourself if you think even this tiny
bit is possible and hold on to that number.
we get to that, let's take a look at what you'll get ...
Take a Risk-Free Trial of ... Mike
Chen's Secret Weapon plus
FREE Bonus Package
This Product Will
Only Be Sold for Two Weeks Possibly Sooner) No More Orders Will Be
Mike Chen's Secret Weapon (Client
This is a downloadable
program that you can run on any Windows machine. It's
extremely simple to use and you'll be up and running in
All you have to do is ...
Step 1. Enter how
many responses each of your marketing test-runs received.
Step 2. Enter how
accurate you want the Secret Weapon to be.
Step 3. Click on
Step 4. You have an
instant recommendation and full visibility of the strength and
weakness of each of your campaigns.
I can't stress enough how important this is.
This task may seem to be a
very simple thing, but the difference it can make in your
marketing is utterly profound.
Once you understand how it
works (there is a quick and easy
"Quick Start Guide" included for math-challenged people like
me), your marketing decisions will be easier than
I have to tell you: I wish
I had this tool back when I first got started in
business. I shudder to think of how much more money I
would have made.
2: Mike Chen's Secret Weapon (Server-Side
Keep in mind that the
Secret Weapon is not a tracking tool - it helps you to make
accurate decisions with your testing data - that's the
There are hundreds of great
tracking tools on the market, so there is no sense in
re-inventing the wheel.
As such Mike thought that
some people might want to incorporate the Secret Weapon into
their testing software in order to speed up the process of
analyzing their data.
This API is a "Zend"
optimized PHP script with instructions on how you can allow it
to communicate with any script of your own.
Personally, this is the
only way to go once you get serious about this. The
Client version is great to get started, but as you get deeper
and deeper into testing, you'll want to go server side to
speed things up.
Anyway, you don't have to
make that decision now - you'll have this in your back pocket
to deploy when you've reached that level. It's just good
to have ...
3: Individual Lifetime License for Each of
You will be licensed to use
these for your own business as you see fit. However, you
may not use them to create derivative works to sell.
Naturally this is the case,
right? Otherwise it wouldn't be so exclusive.
Item 4: Secret Weapon Lite plus Resale Rights!
Let's face it - the Lite
version won't even hold a candle to the full version, but
there is one fact you can't deny: once this is pulled from the
market there will be thousands gnashing their teeth wishing
they had made the right decision today.
You will be able to
capitalize on their misfortune and turn Secret Weapon Lite
into an income stream - or even as a super-powerful enticement
for your offers.
The possibilities are
endless. You get full resale rights for Secret Weapon
Lite (but not master resale rights
and of course no license to sell
the full Secret Weapon, of course).
Even if you don't think you
can use the Secret Weapon today, you'd be crazy not to pick up
the Resale Rights for Secret Weapon Lite. The demand for
this will be incredible.
Now, here are a few facts
about the Resale Rights business I've discovered:
a) Like clockwork 95% of the people who get the rights
won't ever use them.
If you're worried that a
lot of other people will have these rights you should put that
thought out of your mind right now. It's a
When I sold my "Farewell
Package" close to 2,000 people got the rights to sell my
"Confidential Internet Intelligence Manuscript" (CIIM Volume I
- the original one). To this day, I only see a handful
of people actually selling it regularly and many of them are
reaping a handsome profit.
b) It just doesn't matter what price you set.
Some are going to give this
away. Some are going to sell it. Just like with
CIIM Volume I, it just won't matter. I see CIIM Volume I
given away as a free bonus to people for various things on
several sites, but somehow the guys selling it for a profit
are still able to do so.
Because there are over
6,000,000,000 people on this planet. Over 6 billion! Just because a few
thousand people in one pocket of the Internet hear about
something doesn't mean the rest of the world even has a clue
Because of this, these
resale rights could be far more valuable than you can
Included is a ready-to-sell
salesletter written by me you can use to sell the Secret
Weapon Lite from Day 1!
Again, even if you only
purchased this package for the Secret Weapon Lite resale
rights you'd be making a very smart business decision.
First 6 Bonuses are 6 Brand New
Recordings of Mark Joyner with Some of the Best Marketing
Minds on the Planet
I knew that people
purchasing Mike's Secret Weapon would range from total
beginners to world-class experts. As such, I thought
that it would be important to give everyone a quick immersion
into the world of market testing.
Mike's special request, I made these special unique recordings
exclusively for the purchasers of
the Secret Weapon. These recordings look at tracking
and testing from several different angles.
the rank beginner, you will get a quick crash course in
tracking, testing, and increasing your response. You
will be amazed at how easy we make this stuff on these
the expert, you will learn some valuable tips and secrets
that will increase your results almost instantly. I bet
you will go away from these recordings with at least a few
pages full of immediately-useful response-increasing nuggets
Joe Vitale President, Hypnotic Marketing,
1: (MP3) Special Secret Weapon
Call #1: Mark Joyner with Joe Vitale (March 2005) "The 8 Things You Absolutely Must Test"
Joe is one of the greatest
marketers alive and probably the earliest real "Internet
Marketer" to ever enter the playing field.
Joe gives his secret
formula for testing that identifies the exact 8 things you
absolutely must test on your
website if you want even the slightest chance for success.
Included in the MP3 download of this
unedited phone conversation:
Learn the 8 Things You Absolutely Must Test on Your Website
Learn which of those two
Joe and Mark unanimously call "The
Hands-Down Most Important"
Learn the real secret to Joe's success
that will only be revealed in his future products!
famous split-run tests that will teach you extremely
powerful ad copy principles.
Which classic ad copy
book that is essential for your
Can you change just one letter in your ad copy and
increase your sales response 5 times over?
And much more ...
What you learn in this
audio alone should be worth the price Mike is asking for this
David Garfinkel President, Overnight Marketing,
BONUS 2: (MP3) Special
Secret Weapon Call #2: Mark Joyner with David Garfinkel (March 2005) "World's Greatest Copywriting Coach
Tears Apart One of Mark's Classic Letters"
Years ago I wrote a
salesletter for one of the earliest ebook releases on the
Internet - for Joe Vitale's "Hypnotic Writing" in fact.
My copywriting has grown by
leaps and bounds since those days, but even still that
salesletter was responsible for more ebook sales than perhaps
any other letter ever written at Aesop Marketing
David looks at this now
classic letter and shows how I could have improved on
it. I have to tell you - had I followed David's advice
it truly would have been better.
The insider secrets you
will learn from listening to this exclusive interview are
Learn the Insider History of eBook
Find out the hidden
secret inside of you that will increase the effectiveness of your
Exactly how to zero-in on your "winning
The 3 key principles to sales-churning
ad copy that both Mark and David agree will explode your
The subtle psychological tactics that
made this salesletter a world-class best-seller.
How to "frame" your
offers so that even bad marketing
will pull like crazy.
The real secret behind the success of
the famous "million dollar day" and how you can reverse
engineer it in a snap.
The extremely subtle and
clever tactic used in this sales letter that inspired people
to buy instantly.
The "6 internal emotional questions"
people ask themselves before making a buying
And much more ...
Russell Brunson CEO, SublimeNet, Inc. Josh Anderson CEO, Internet Business Ideas, LLC
BONUS 3: (MP3) Special Secret Weapon Call #3: Mark Joyner with Anderson / Brunson (March
2005) "The Complete Newbie's Guide to
Josh Anderson and Russell
Brunson are two new faces in the Internet Marketing world, but
have been quickly risen to fame as the creators of quite a few
innovative and highly successful products.
Josh and Russell are new to
the area of market testing and grilled me on how it's done
from square one.
If you are totally foreign
to the concept of ad testing, you should start here.
You'll be walked through from the very basic concepts on up to
the point where you can use the application you now
have. If you don't know anything about testing
this call with change your life.
Real-world easy-to-understand examples of how
to perform a market test. This makes it ridiculously
easy for you!
Testing errors that
novices make and will render your results completely
useless. If you don't
know these secrets you may as well not test at all!
Understand at a basic
level exactly how market testing
can send your profits surging through the roof in very
The absolute drop-dead
basic principle of split-run testing you must always follow. If you
don't follow this, you are not even running a real test.
Where to find software
to make tracking your campaigns a
What exactly is an a/b split test? What does "tracking" mean" What is "return on investment?"
You'll learn all of the
How to alter the consciousness of a person
with the power of just a few magic
And much more ...
Jason Mangrum Author, "Inside the Marketing
BONUS 4: (MP3) Special
Secret Weapon Call #4: Mark Joyner with Jason Mangrum (March 2005) "The YES Game"
Is it possible to make
market testing so easy and fun that it really boils down to a
What if making money were just like
playing a video game?
According to Jason Mangrum
it is and after our conversation I have to agree!
After listening to this
audio marketing will never be a difficult challenge for you
Learn how to turn
marketing into an incredibly simple game that will make increasing your profits just like
playing a fun and easy video
How to increase your response for virtually
any action you want (sales, subscriptions, anything
Joe Sugarman's secret ad copy model
that shows you how to grab your reader by the hand and lead
them to the "order" button effortlessly.
How Jason switched the
order of something on his website that doubled his sales without changing a
single line of copy.
And much more ...
BONUS 5: (MP3) Special
Secret Weapon Call #5: Mark Joyner with Gary Ambrose (March 2005) "How a Marketing-Dummy Went from Rags
to Riches Through Testing"
Gary Ambrose is a fantastic
software developer responsible for many of the interesting
innovations you see on the websites you visit today.
While Gary was a brilliant
developer, he knew absolutely nothing about marketing when he
first started marketing products and services on the
Learn how Gary started
applying market tests to his business in order to generate
truly astounding results.
Little tricks Gary used
to triple the opt-in rate to his
Log file analysis basics ... Learn
what's important and what's not.
There are website changes
you could be focusing on right now that are a total waste of
time ... Find out what to focus on and what to ignore
to shave years off your learning curve.
Listen to real-world
examples of how you could start applying the Secret Weapon
to your marketing today in order to
increase your sales in a snap. This is hard proof
from two experienced marketers that this tool works!
And much more ...
Mike Filsaime CEO, InstantBuzz
BONUS 6: (MP3) Special
Secret Weapon Call #6: Mark Joyner with Mike Filsaime (March 2005) "The $40,000 Moment"
Mike Filsaime was a total testing
novice before an experience he had with me and Mike
Chen. Mike Chen and I devised a tiny test for Mike
Filsaime that made him $40,000 in one day.
Mike Filsaime was doing some amazing
things before he learned about testing, but after that
experience he turned into a testing convert.
Learn exactly how we
crafted the famous offer that made Mike Filsaime $40,000 in a day just by adding a line
of code to one of his existing websites.
Learn the split-testing
tactics we used to optimize that offer in real-time.
How Mike found hidden money sitting on his website
that was there ready for him to take at a moments notice had
he only known where to look!
And much more ...
BONUS 7: PayPal/Click Bank Affiliate
Management Script Complete with
Mike was going to sell this for $997
but you'll get it for free. Since he's going to college
he just isn't going to have the time to sell this ...
What does it do? Well, as you
know ClickBank has it's own built-in affiliate program
software. Some people really like to pay with PayPal,
though and if you don't offer this as an option, you're going
to lose sales.
The problem is, if you offer PayPal as
well as ClickBank and all of your affiliates are on ClickBank
they will lose credit for all of the sales that go through
PayPal - until now.
The script allows your affiliates to
sign up and then enter all of their appropriate information -
and then they are off and promoting a single URL without
having to worry about losing credit for sales. And you
now get to offer both PayPal and ClickBank (or just PayPal)
and stop losing sales!
You not only get the script, but the
full source code and resale rights.
may have seen Mike offering this script before, but not with
Resale Rights. Only valid Secret Weapon owners get
BONUS 8: "Make Your Own Software" Back-End
Source Complete Back-Office Source
Code for the Mega Best-Seller!
I have to warn you about this - this
some simple plug and play fully documented source code
ready for distribution.
This is the undocumented full
back-office source code that ran this entire business from A
NOTE: You're not getting the source code
to Make Your Own Software the application itself or any resale
Without some programming skill, this
may be worthless to you, but here's what's included:
Affiliate Management Script
Ad Tracking Script
Ad Rotation Script
Automated Help Desk
Customer Care Ticket System
And more ...
Again, this source is totally
undocumented and it not meant for distribution so there are
not guarantees you'll be able to get this up and
running. Don't get this expecting to plug it in and
play. It's the raw PHP source code for you to use as you
see fit (includes a single license for your business).
Add All This Up
Secret Weapon Client, Server,
and Lifetime License
This is the price I would
have recommended Mike use for this if he were to
sell it as a regular product for the long
term. Even at this price it would have been
Secret Weapon Lite plus Resale
Frankly, I wouldn't have
recommended that Mike give away these resale
rights at all. These are way too
Vitale/Joyner MP3 "The 8 Things You Absolutely
Garfinkel/Joyner MP3 "David Picks Apart a
MP3 "Complete Newbie's Guide to
Mangrum/Joyner MP3 "The YES Game"
Ambrose/Joyner MP3 "The Marketing Dummy Goes
from Rags to Riches"
Filsaime/Joyner MP3 "The $40,000 Day that Made
Mike a Testing Fanatic"
Management Script with Resale Rights
Before I tell you the actual price,
please read the following ...
1. If you
wanted, you could hire one of these new-fangled
consultants to teach you their system (one that I
believe isn't even valid for marketing) for $40,000.
They would come in to
your office for two days (oh yeah, they'd ask you to pay
for their air fare and lodging, too) and teach you a
system that they claim will optimize your advertising
results (you can only take their word for it - they
offer no proof whatsoever).
2. You could
actually carry on not verifying the results of your
testing (or using invalid methods to validate them) and
run the risk of making the wrong decisions.
Instead of increasing
your profits, your market testing without the Secret
Weapon could in fact be lowering your profits.
Remember what I said
about "leaving money on the table?" Carrying on
without the Secret Weapon could be even worse than
3. You may look
at this price and wonder why it is so low.
The price you're
about to read may shock you because it's so low.
Don't be fooled. This is a world-class tool
without parallel. The only reason Mike is offering
this tool at such a low price is quite simple: he wants
to make sure everyone who sees it has a fair chance to
get it. Because it's only available for two weeks,
you don't really have that much time to think about
it. If you were to pay the full value of this
package you'd naturally need some time to make that
decision. At the price Mike has set, you don't
really need to think - in fact, because it's a risk-free
trial there is no decision to make and no risk.
That's just smart
So, how much are you
going to pay? Well, if you were going to buy a new
computer, you'd probably pay at least $1,299 without
blinking an eye for a decent one.
If you were
considering a direct mail campaign for your business, it
would probably cost you at least $2,940 to even get it
started and many times more over time.
You get this entire package and
lifetime license for: $4,573.00
$497 (fully refundable and
tax deductible one-time
... but you must
act right now - this offer will expire about two weeks if
Full 60 Day Money Back Guarantee No
Questions Asked - So Why Not Give it a Trial
Yes! I want to once-and-for-all
take the guesswork out of my marketing. Please reserve
my copy of Mike Chen's Secret Weapon
(with a full lifetime license) today on a risk-free trial basis for the low one-time
fully-refundable and tax deductible price of $497.
I understand that if I am
not satisfied for any reason, I am entitled to a full refund - no questions asked -
any time up to 60 days after I complete my purchase. I
also understand that I will be given the complete bonus
package listed above without paying an
extra dime again ever. I understand I will get
all of this for the one time fully
refundable and tax deductible price of $497. That's
right. This entire purchase is tax deductible as a
business expense. If I decide I want to keep the
software I simply do nothing. My card has been charged
and I now have a lifetime
releasing this tool... it will make my life easier and
my bank account fatter ..." Frank Mullen CEO,
as an early beta
Yes, I understand that since Mike is
going to college after this, no direct support is
available. Full documentation and instructions for
this very simple software are included and the MP3 files
included will make understanding it a snap. User communities
will inevitably surface and we will inform you of them as they
Yes, I understand that I do this today on
a risk-free trial basis
only. I will pay the full price of $497 today
and am entitled to a full refund any time, for any reason, up
to 60 days from today. If I decide to keep the product
with a full lifetime license, I simply do nothing and I am
entitled to keep and use it for
Yes, I understand that the product will be delivered today.
Secret Weapon and Bonus Package will be delivered via electronic download
"It's simple. There
are going to be two groups of
people: Those who have Mike Chen's Secret Weapon and
those who will be dominated
by them." Mike Filsaime New Owner
Risk-Free Trial Today! Try
Now - Decide Later One Time Refundable
IMPORTANT: Product delivered
To You Instantly
"Mike, I've been
using your 'Secret Weapon' with one of my products. It
had been averaging about $100 a day at 2% conversion
rate. I'm now up to a 3%
conversion rate just 24 hours later. I realized that
over the next 365 days - that will put another $18,250
into my pocket and this is just the beginning.
Thank you!"* Russell Brunson MarketingStudyHall.com
*EARNINGS DISCLAIMER: Results are not
typical. Your Results may vary. We make no claim that
you will earn any income using this tool whatsoever. Where
specific figures are quoted from individuals there is no assurance
you will do as well. You must assume the risk that you will
not earn any income from this product.