Links Can Vanish; Will Your Portfolio Disappear with It?
Nick Stamoulis is the President and Founder of Brick Marketing, one of the premier full service SEO firms in the United States. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.
Everyone has been put on notice to some extent so while it definitely takes more time and effort to build quality links across a broader spectrum of websites for your clients, in the end it will be well-worth the efforts and will cull the SEO herd so to speak, to say nothing of the results you can deliver for your clients.
The new folks over at Digg say that the links might be brought back soon. But still your post presents a scary picture. Especially after Penguin and panda, it has become important to get backlinks from diverse sources rather than concentrate on a few popular sources. You never know which source might get penalized and get your boat sunk too. A diverse backlink profile will also negate some effects of poor quality sites linking to you. Excellent post Nick.
I was really surprised to see that all the old links are gone from Digg. You are absolutely correct, it is very important to scrutinize the portfolio of inbound links as links always enable the website to establish trust and relevancy.
WordPress.com has started cracking down on sites as a result of the P&P updates and Digg eliminated all old links…it’s a common theme among 3rd party sites and having diversified links will help lessen the impact. At the end of the day, there is no substitute for managing your own site where the majority of your effort is focused.
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