8 Factors to Cover in a Competitive Analysis

by | Dec 18, 2018 | Best Business Helps | 0 comments

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8 Factors to Cover in a Competitive Analysis

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Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client’s position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client’s strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So what kind of factors should be included in an online competitive analysis? Below are a few that I feel should always make the competitive analysis list:

 

Domain Age: The age of your domain can have an affect in the way search engine determine authoritativeness for your site. Theoretically, the longer the domain has been active, the more value it receives from search engines. Webconfs has a great tool for calculating the age of your domain and your competitors’ http://www.webconfs.com/domain-age.php.

Search Engine Visibility: Take your vertical’s main keyword basket and analyze how visible your site is compared to its competitors in Google, Yahoo, MSN, ASK and AOL. Comparing the number of top X rankings can give you a sense of your keyword market share.

Site Traffic: This one is difficult to compare unless you have access to your competitors’ analytics, however Compete.com’s search analytics does a fairly decent job of providing some insight.

In Bound Link Quality: Using a combination of Yahoo Site Explorer and a batch PageRank checker you can begin to determine the quality of back-links for a given domain. The quality of links is more important than the quantity.

In Bound Link Anchor Text: The quality of links is partially based on the theme of the linking site as well as the anchor text that is linking to you. Image or branded links aren’t as high quality as keyword rich links. http://www.webconfs.com/anchor-text-analysis.php

Meta Tags: This maybe considered simplistic and old school but meta description and title tags are still important in SEO. Analyzing description and title tags can help you determine which competing sites best differentiate themselves as well as the messaging the site is providing visitors.

Paid Search Campaigns: On the other side of the fence their is sponsored campaigns and a tool like SpyFu can give you some insight on PPC competitors and keyword costs.

Blogs: Got a blog? Check out Blog Juice from Text Link Ads, which looks at Bloglines, Alexa and Technorati to compute a “juice” score.

Obviously there are other online factors to consider and I would to hear about what other people think. 

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada’s largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)

My site is new – November 2007. I originally bought my domain name for one year only, but realizing the importance of longevity, I renewed the domain name for another 5 years. Does this matter – can anyone tell me, or is it simply domain age that carries SEO weight? Thanks, Jill

Getting the age of the domain is good tip. I would expand that you can also find out the age of the pages on the domain (and sections as well). You can use Link Diagnosis Firefox Extension to do that – http://www.linkdiagnosis.com . You can then figure out which sections of the site has been launched by your competitors first. The age works by checking when Google has first indexed the site. That is a difference between age of the domain. The domain may have been registered ages ago but the google index date will give you better estimate when the site has actually gone live.

Thank you Manoj — this will definitely be built into my review process. You might also consider adding crawl rate, usually it’s a symptom of good SEO and a plugin like SEOquake can shed some light…

I’ll add crawl rate to my process as well.

Thanks Paul.

The age of your domain is important an has affect in the way search engine determine authoritativeness for your sites.

Thank you for interesting article.
——-
seoline GmbH

Hi, Great post! I felt great reading your blog post. I’m working with my friend in a small internet marketing business as a web developer. When I’m free I go around for some IT info

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From Admin and Read More here. A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH? Competency Expansion will be the number 1 fundamental and essential issue of accomplishing real good results in all of duties as you will came across in each of our population plus in Around the world. Thus fortuitous to look at with everyone in the adhering to related to what exactly thriving Skill level Expansion is;. the way in which or what strategies we perform to attain objectives and ultimately one can deliver the results with what those delights in to can every daytime intended for a total your life. Is it so great if you are capable to develop economically and locate being successful in what exactly you thought, targeted for, disciplined and functioned very hard every single daytime and most certainly you turn out to be a CPA, Attorney, an holder of a considerable manufacturer or possibly even a physician who may well seriously bring about wonderful help and valuations to some, who many, any modern culture and community obviously popular and respected. I can's believe that I can help others to be top high quality level just who will bring vital alternatives and relief valuations to society and communities right now. How delighted are you if you turn into one like so with your personally own name on the headline? I have landed at SUCCESS and conquer all of the the tough components which is passing the CPA qualifications to be CPA. What's more, we will also protect what are the problems, or various troubles that is perhaps on the technique and the best way I have in person experienced all of them and will probably present you the right way to rise above them.

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