Marvel’s Blockbuster Machine

Publication Date: July 01, 2019

Marvel Studios has redefined the franchise movie, in part by finding the right balance between creating innovative films and retaining enough continuity to make them all recognizably part of a coherent family. The authors analyzed 338 interviews with producers, directors, and writers and 140 reviews from leading critics. They digitally analyzed each movie’s script and visual style and examined its network of actors and behind-the-scenes workers. They argue that Marvel’s success rests on four principles: (1) selecting for experienced inexperience, (2) leveraging a stable core, (3) continually challenging the formula, and (4) cultivating customers’ curiosity.

Pages: 12

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Marvel’s Blockbuster Machine

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