How Poor Product Categorization Creates Duplicate Content and Frustrates Your Shoppers

by | Dec 18, 2018 | Best Business Helps | 0 comments

All Premium Themes And WEBSITE Utilities Tools You Ever Need! Greatest 100% Free Bonuses With Any Purchase.

Greatest CYBER MONDAY SALES with Bonuses are offered to following date: Get Started For Free!
Purchase Any Product Today! Premium Bonuses More Than $10,997 Will Be Emailed To You To Keep Even Just For Trying It Out.
Click Here To See Greatest Bonuses

and Try Out Any Today!

Here’s the deal.. if you buy any product(s) Linked from this sitewww.Knowledge-Easy.com including Clickbank products, as long as not Google’s product ads, I am gonna Send ALL to you absolutely FREE!. That’s right, you WILL OWN ALL THE PRODUCTS, for Now, just follow these instructions:

1. Order the product(s) you want by click here and select the Top Product, Top Skill you like on this site ..

2. Automatically send you bonuses or simply send me your receipt to consultingadvantages@yahoo.com Or just Enter name and your email in the form at the Bonus Details.

3. I will validate your purchases. AND Send Themes, ALL 50 Greatests Plus The Ultimate Marketing Weapon & “WEBMASTER’S SURVIVAL KIT” to you include ALL Others are YOURS to keep even you return your purchase. No Questions Asked! High Classic Guaranteed for you! Download All Items At One Place.

That’s it !

*Also Unconditionally, NO RISK WHAT SO EVER with Any Product you buy this website,

60 Days Money Back Guarantee,

IF NOT HAPPY FOR ANY REASON, FUL REFUND, No Questions Asked!

Download Instantly in Hands Top Rated today!

Remember, you really have nothing to lose if the item you purchased is not right for you! Keep All The Bonuses.

Super Premium Bonuses Are Limited Time Only!

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Get Paid To Use Facebook, Twitter and YouTube
Online Social Media Jobs Pay $25 - $50/Hour.
No Experience Required. Work At Home, $316/day!
View 1000s of companies hiring writers now!

Order Now!

MOST POPULAR

*****
Customer Support Chat Job: $25/hr
Chat On Twitter Job - $25/hr
Get Paid to chat with customers on
a business’s Twitter account.

Try Free Now!

Get Paid To Review Apps On Phone
Want to get paid $810 per week online?
Get Paid To Review Perfect Apps Weekly.

Order Now
!
Look For REAL Online Job?
Get Paid To Write Articles $200/day
View 1000s of companies hiring writers now!

Try-Out Free Now!

How To Develop Your Skill For Great Success And Happiness Including Become CPA? | Additional special tips From Admin

Skill level Progression is definitely the number 1 vital and principal issue of accomplishing real financial success in many vocations as you actually spotted in each of our modern society plus in Around the globe. So fortuitous to explain with you in the next in regard to exactly what powerful Skill Improvement is; exactly how or what solutions we perform to accomplish goals and inevitably one should give good results with what individual really loves to undertake each daytime just for a total lifespan. Is it so terrific if you are in a position to acquire proficiently and find victory in whatever you thought, aimed for, picky and been effective really hard each individual working day and without doubt you turn out to be a CPA, Attorney, an master of a huge manufacturer or possibly even a healthcare professional who will exceptionally play a role good aid and principles to many people, who many, any contemporary society and neighborhood obviously adored and respected. I can's believe I can enable others to be top rated specialized level just who will contribute serious products and help valuations to society and communities at this time. How delighted are you if you become one similar to so with your own name on the label? I have arrived on the scene at SUCCESS and conquer all the challenging sections which is passing the CPA examinations to be CPA. On top of that, we will also cover what are the hurdles, or various other situations that can be on the technique and the simplest way I have in person experienced them and can exhibit you the right way to overcome them. | From Admin and Read More at Cont'.

How Poor Product Categorization Creates Duplicate Content and Frustrates Your Shoppers

Articles

Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Looking for examples of both of these I found exactly what I was looking for on The Home Depot website.

Improper Product Categorization Frustrates Shoppers

Below you see a screen shot of a book that I found under the Electrical category. If you look at the breadcrumb you’ll see that under Electrical there is a sub-category of “Books and DVDs”, which is, appropriately, where this book was found.

Home Depot Products

My first thought here was that The Home Depot needs a section devoted entirely to Books and DVDs. That will give their users access to their full library of books rather than just a few at a time, depending on what category they are in. I found a pretty large selection of books (44 titles) in the Tools and Hardware section of the site, yet the book above wasn’t listed here at all. Having a dedicated books and DVDs section would save visitors a lot of time searching.

But more to the point here, this book in particular could NOT be found where I would most expect it to, in the Decking section. Granted, a deck and a patio may be completely different in technical terms, but to the layman like me, a deck is just a patio higher up off the ground.

I would think that if the above mentioned book was found in Electrical, surely it would be appropriate to link to it from Decking. But the decking page has no links to any books or DVDs that many of the other categories have.

Home Depot Categories

Why not? This category links to hardware and parts for a deck, why no how-to?

The goal of categorization of your products is to ensure that any product can be found where a customer is likely to look. The great thing about the web is that products don’t have to be placed in a single place, in a specific isle. Through multi-categorization, they can be found from any relevant isle (web page, category, etc.) When categorizing your products it’s important to think in the terms you customers might. Don’t rely on someone knowing the difference between a deck or a patio.

A similar issue can be found when looking for an electric lawn mower. I might consider it to be a power tool. (I’m a computer guy, what do I know about power tools and lawnmowers?) but it’s not there. The Home Depot needs to make sure their website speaks to outdoor dunderheads like me.

Improper Product Multi-Categorization Frustrates Search Engines

Let’s move on to multi-categorization, and how it can often lead to duplicate content. Our book example above is perfect. In the image above I’ve provided the breadcrumbs and the URL. But look here, the same product can be found in an entirely different category. That’s not a bad thing, but the problem is that the URL for the product is completely different:

Home Depot Product Duplicate

What Home Depot has done here is created a completely duplicated page. Lo and behold, this same book is also fond in the Concrete section of the site creating yet another duplicate page. Amplify this with just a dozen products and a dozen possible relevant categories for each, and you’re looking at almost 150 duplicate pages. More products and more categories only amplifies the situation further.

But it gets worse here for The Home Depot. They have an entirely duplicated category:

Home Depot Duplicate Categories

Home Depot Duplicate Categories

Not only are the listing of products in each category duplicate of each other, but that every product linked from these pages is also duplicated, each with their very own URLs.

With duplicate pages like this, the search engines tend to slow down the spidering of the site. That, and some product pages may not get indexed at all, either because many duplicate pages are dropped, or the search engines stop spidering duplicate categories, some of which may contain the only link to certain products. No matter how you look at it, you’re leaving to the search engines to do a lot of extra work they’d rather not do. Simplifying your product categorization will ensure more products get spidered and indexed and valuable products won’t be left out.

A couple of side notes I’d like to make: in the two images above, look below the orange “add to cart buttons”. The text beneath is different. One it’s telling you to “check your local store” on the other it tells you it’s an “online only” purchase. Confusing.

Also, one of these categories shows more products than the other.

Home Depot More Products

This lends back to issue number one above, with products being categorized properly, but also to the issue of duplicate categories. If the search engines decide that the category with more products is too closely duplicated with the other it might choose not to index or follow the links at all. This could leave these additional products left out completely.

This article is part of a series on duplicate content. Follow the links below to read more:

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you’d like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.

Stoney I have used HD for clients on examples on how not to do things fro years. The whole website is mess. I cant believe they have not hired someone to help them out.

Hey, there is something to be said about knowing where to go to get good examples!

Read by small business people, our newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:

Our newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales. Subscribe here. Your email address will NOT be given to third parties.

FreeFind Site Search Engine – FreeFind adds a “search this site” feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind’s advanced site search engine and automatic site map technology can be added to your website for free.

Buy UPC Codes
Get your products listed online!

Search marketing information for small business owners.

Fetching the best small business news.

A friendly place to share small business ideas and knowledge.

Small business support through education, resources and community

The directory of the best small business sites and tools.

Clicky

Research & References of How Poor Product Categorization Creates Duplicate Content and Frustrates Your Shoppers|A&C Accounting And Tax Services
Source

Send your purchase information or ask a question here!

6 + 3 =

Welcome To Knowledge-Easy Management Sound Tips and Thank You Very Much! Have a great day!

From Admin and Read More here. A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH? Competency Expansion is usually the number 1 significant and main element of having genuine success in all of vocations as you actually witnessed in much of our population and additionally in All over the world. Which means fortuitous to talk over with everyone in the next about whatever effective Proficiency Advancement is;. the correct way or what techniques we function to reach aspirations and finally one definitely will function with what whomever delights in to accomplish each and every time of day for a maximum everyday life. Is it so very good if you are in a position to build competently and locate financial success in exactly what you believed, directed for, disciplined and worked very hard each day and most certainly you turn into a CPA, Attorney, an operator of a sizeable manufacturer or even a health practitioner who may tremendously play a role superb aid and principles to other people, who many, any contemporary culture and city definitely esteemed and respected. I can's think I can support others to be main professional level who will lead significant methods and alleviation values to society and communities today. How cheerful are you if you become one just like so with your unique name on the headline? I get arrived at SUCCESS and triumph over almost all the very difficult regions which is passing the CPA tests to be CPA. At the same time, we will also deal with what are the traps, or other sorts of situations that can be on the approach and the way in which I have in person experienced them and will exhibit you the best way to prevail over them.

0 Comments

Trackbacks/Pingbacks

  1. magnetisch speelgoed - ... [Trackback] [...] Info to that Topic: knowledge-easy.com/how-poor-product-categorization-creates-duplicate-content-and-frustrates-your-shoppers/ [...]
  2. Continued - ... [Trackback] [...] Find More Information here to that Topic: knowledge-easy.com/how-poor-product-categorization-creates-duplicate-content-and-frustrates-your-shoppers/ [...]
  3. คลินิกปลูกผม นครสวรรค์ - ... [Trackback] [...] Read More to that Topic: knowledge-easy.com/how-poor-product-categorization-creates-duplicate-content-and-frustrates-your-shoppers/ [...]

Submit a Comment

Business Best Sellers

 

Get Paid To Use Facebook, Twitter and YouTube
Online Social Media Jobs Pay $25 - $50/Hour.
No Experience Required. Work At Home, $316/day!
View 1000s of companies hiring writers now!
Order Now!

 

MOST POPULAR

*****

Customer Support Chat Job: $25/hr
Chat On Twitter Job - $25/hr
Get Paid to chat with customers on
a business’s Twitter account.
Try Free Now!

 

Get Paid To Review Apps On Phone
Want to get paid $810 per week online?
Get Paid To Review Perfect Apps Weekly.
Order Now!

Look For REAL Online Job?
Get Paid To Write Articles $200/day
View 1000s of companies hiring writers now!
Try-Out Free Now!

 

 
error: Content is protected !!