The Best Damn Web Marketing Checklist for Website Navigation

by | Dec 21, 2018 | Best Business Helps | 0 comments

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The Best Damn Web Marketing Checklist for Website Navigation

Articles

This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers issues related to a site’s primary and secondary navigation menus, their effectiveness and how they are implemented from both a search engine and user perspective.

Why this is important: A strong, user-friendly and search engine friendly navigation is essential in helping people and bots through your site. You visitors need to find information quickly with minimal hunting and the search engines need to be able to follow the navigation to reach all site pages with the fewest number of jumps (clicks) necessary. If the navigation is broken or doesn’t get people (or search engines) where they need to go, the performance of a site will suffer.

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What to look for:

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Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you’d like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.

Thank you for this post. My website already follows some of these guidelines. However, I am thinking of re-doing it soon and will definitely use this blog as a reference.! If there is another piece of advice I can add, it is to keep your website simple. Divide it into 3 or 4 MAJOR (Videos, Blogs, News) sections and then divide those sections into subsections (Comedy, Romance, Horror, etc). Helps people find what they wanna see.

Also, just so you know, if you’re reading this, I love to help people out, so if you have any questions about ANYTHING, or need some advice, you can follow me @Garbarrassing on Twitter and ask. I will help you out with whatever I can.

Nice post…and nice title for the post! If a persons site is a “store” the Category Divisions is a must. It makes it easier to read and helps the visitor find what they’re looking for sooner therefore staying on your site and not bouncing. It also provides a much better visitor experience which will have them coming back if they like what you have to offer.

John
http://www.TopMentorSecrets.com

Also a few things to add for an ecommerce shop is to make sure your shipping information link is easily accessible and that customer’s shopping cart can be accessed easily.

Stoney, what is your main reason for always using absolute links in navigation?

@ Casey, excellent points. I think I cover both of these when I discuss product pages, but it’s a good reminder.

@ Carolyn, a few reasons actually. 1) if you use includes for your navigation (and you should) using absolute links ensures that they work regardless if pages are in the root directory or several folders deep. 2) if you don’t have your alternate domain names redirecting properly (and you should) then this will make sure all visitors wind up on the “proper” URL. 3) It ensures that there won’t be any screwups for search engine spiders. Not that it’s likely with relative links, but with absolute links there is no room for error.

Why do you say ‘damn’ in virtually all of your posts? It’s pretty lame!

@ John First, the title is a play off “The Best Damn Sports Show, Period!”. And since these posts are all part of a series it just makes sense that the title reflects that. As you can see, I don’t normally use such language in my posts: http://www.searchengineguide.com/stoney-degeyter/

Stoney,
I just want to say thanks for making this an easy read. My wife and I have just started a new website and this is very helpfull information.

I have a site that has a list of items which when clicked open a popup displaying details of that item. Is this a bad use of popups? What should I use instead?

Text in pop-ups are either unspiderable to the search engines or create a bad user experienced if they do get indexed in the serach results. Either way, if its good content that you want to be able to drive people to from search results then yes, I’d say it’s not a good idea. Other options is to keep the content on the page.

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From Admin and Read More here. A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH? Talent Improvement is definitely the number 1 very important and chief element of gaining true being successful in just about all duties as you experienced in the the community along with in Around the globe. Hence fortuitous to look at with you in the next pertaining to precisely what productive Skill Enhancement is;. ways or what methods we operate to obtain objectives and sooner or later one will job with what whomever enjoys to implement each and every working day with regard to a 100 % daily life. Is it so terrific if you are in a position to improve competently and acquire good results in just what exactly you believed, targeted for, self-disciplined and functioned really hard every day time and clearly you develop into a CPA, Attorney, an manager of a good sized manufacturer or perhaps even a healthcare professional who will be able to hugely add superb help and values to other folks, who many, any contemporary culture and society most certainly adored and respected. I can's think I can guidance others to be major skilled level who seem to will add considerable products and relief values to society and communities right now. How happy are you if you turned into one just like so with your very own name on the title? I have landed at SUCCESS and prevail over all of the difficult sections which is passing the CPA exams to be CPA. What is more, we will also deal with what are the downfalls, or some other situations that may very well be on your current strategy and exactly how I have in person experienced all of them and is going to present you how to defeat them.

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