The Best Damn Web Marketing Checklist for Product Pages

by | Dec 21, 2018 | Best Business Helps | 0 comments

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The Best Damn Web Marketing Checklist for Product Pages

Articles

This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers multiple issues for individual product pages. These are the pages which generally provide information on a single product only.

Why this is important: The product page has a very singular focus: one product. It’s job is to provide the visitor with the information about that product they need to be convinced that it is exactly what they are looking for. If you’re product pages cannot convince visitors to buy, then you’re simply dead in the water.

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What to look for:

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Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you’d like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.

Thanks for sharing the checklist…Its helpful.. 🙂

We have the added challenge of being a manufacturer that doesn’t sell directly, rather we list products and offer support. The problem we come across all the time is how to increase lead generation (which is our main goal as the marketing team) and encouraging someone to fill out a form with their contact details. We offer white papers, full product catalog and online demos when filling out a form. Getting someone to put real information is hard.

Your advice is very helpful. Thank you.

@ Sidra – ultimately it won’t be much different, the only thing is you just drive people to contact you rather than to purchase through an online cart. I recommend you look through the entire master checklist as much of it applies to any kind of site.

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