How SEO Can Help Save the Publishing Industry

by | Dec 21, 2018 | Best Business Helps | 0 comments

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How SEO Can Help Save the Publishing Industry

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Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada’s largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)

The WSJ may be working on SEO, but from a navigation, usability and customer service perspective their web site is a disaster. I’ve been trying to get a print subscription for my son for two weeks. Subscriptions are ordered on one web site. But then to check you status you need to sign in to another web site. But you can’t sign in until you get the system to give you an account number, and that comes from another location. Customer service doesn’t answer emails. I get the impression the WSJ is trying to go out of business. They certainly arn’t interested in signing up new subscribers.

How do you convey the importance of writing web friendly content to an editor/writer who is print-minded and time compressed?

Hi Jessica,

I think a set of quick wins are important to get the ball rolling. Show him organic search traffic for your current site and if you have conversions/goals set up, show him the amount of conversions driven by organic search. I think if the results are good or bad they work in your favor. If they are positive, this will help make your case. If they are negative, you can explain that there is a huge opportunity you are missing out on.

Additionally, you could ask him to test ‘web friendly’ content on a portion of the site and to see the results it produces.

Hope that helps,

– Manoj

Hi Jessica,
Manoj is right on the money with his reply. My one tip here is that when you get a group of writers or editors in a room for a training session, use their own stories/articles as your presentation examples. This will drive your message home more effectively than any other tactic. You are making it relevant while also appealing to their ego…always an easy shortcut to credibility. 🙂
Alex

what is the “CLE tag” ? can you post a link to some information? Thanks!!!

saving the publishing industry is not easy but we could always try and as we keep on trying, we discover other alternatives that are really helpful in saving the industry.

the good thing about house SEO as mentioned, is the ability of the person to focus on his or her client plus work on other stuffs too.

A single client focus often results in a better service with a very fast turn around on search engine rankings. Its not unusual to see major changes each week, and its good to give the customer weekly reports so they can see the progress being made.

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