How To Develop Your Skill For Great Success And Happiness Including Become CPA? | Additional special tips From Admin
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Hindustan Unilever Limited: Mobile Marketing in Rural India – Kan Khajura Tesan (B)
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Publication Date:
July 24, 2015
Industry:
Retail & Consumer Goods
Source:
Ivey Publishing
Hindustan Unilever Limited (HUL) had always focused on new and innovative ways to connect with rural customers in India. However, like many players in the market, the company found it challenging to reach certain areas. Popular media channels like television and radio were limited in rural India, and power cuts further reduced the reach of electronic media. Yet mobile penetration was relatively high and growing. Inspired by the success of its mobile “missed call” marketing campaign for Wheel detergent, HUL was considering extending the campaign to all of its brands. Should it introduce a dedicated mobile marketing channel, whereby customers could receive both entertainment and advertising by making missed calls? Were customers likely to choose a mobile phone-based entertainment channel? Would it be a sustainable media for creating long-term brand awareness among target customers?
Rakhi Thakur is affiliated with SP Jain Institute of Management and Research.
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Hindustan Unilever Limited: Mobile Marketing in Rural India – Kan Khajura Tesan (B)
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A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH?
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