The Need for Small Businesses to Build a Conversion-Friendly Website
Kevin Johnson is a Digital PR + Social Media Writer for Fusion 360, a Utah-based digital marketing agency.
Great post, really worth to share. I would add only one small thing also required some valuable info on the website as well as great design. Thanks
nice business tips
Yes you are on right topic as in these days we must build a website which can provide us the most conversations as conversation driven website is looked by search engines also as the most relevant websites.
Hi Kevin,
Website is very helpful to grow business fast all over the world. Using a local store, we can sell our services or products to only local customers but to establish our business online, we are able to sell services everywhere and to everyone. That’s why every small business need a user friendly website to grow business.
Regards,
Jyoti
Hi Kevin,
I’m according to your explanation, the goal of the 99% websites of the world is conversion. If the website offers services, the goal is a call or form submit and if the site is a e-commerce shop, the goal is sell a product.
I think that we need first think in the user, before to create any digital content, because if we do the exercise of imagine different role people, we can focus all the website experience in them.
Regards,
Víctor
Thank you for a great article. I agree that all websites must be initially developed with conversion practises in mind, especially from the design phrases.
We have started to add on-page remarketing techniques to our clients websites. It’s easy to drive ‘organic’ and ‘paid’ traffic to any website, but majority of web developers don’t take advantage of on-page strategies to convert all existing site traffic…
Hi, As a smallish local business, I thought this was an interesting post. I am not sure we have actually set our site up for conversion, but it does convert as we have a stream of traffic which end up as enquiries. We do this by having an outbound activity integrated with the site. A lot of business comes from giving clients the ability to upload pictures of their roofing problems – it saves us a massive cost in our estimating department – so conversion for us is not just a numbers game.
There’s a bunch of fundamental things just about any site can do/use,
and they are generally easy to do.
1) Contact Number.
Ensure that you have your contact number clearly visible at the top and bottom of each and every page, as well as on your contact details page.
2) Contact Address.
Make sure you include a real-world contact address on your site (contact page, and possibly even in the footer of each page).
3) Security/Trust icons.
If you take online payments, include images for SSL (if you use it (you should!)), payment gateway providers (like PayPal), accepted methods (MC/Visa/AmEx etc.) and such.
4) Email contact form.
Provide a simple form for visitors to email you with. Don’t rely on mailto: links, or giving an email address – let them use the form straight away.
5) Call Back Requests.
A simple 2 field form for their Name and Telephone can generate a number of leads. Just pop it in the side-bar or at the bottom of the content on each page
Those 5 things alone can prop up your conversion rates – and they aren’t that difficult to do.
You can go further, and do more.
Get a bit more personal (And build more trust) with a profile section for staff, including name and image (get their permission first).
Testimonials is another great one for some industries (Esp. if you can get a real name and image (and if a business customer, their web URL and business location for authenticity)).
Relevant attachments can work wonders (that means putting testimonials/ratings/reviews for the relevant product/service on the right page).
Detailed ratings can help with products. Don’t just go for the generic 5 star rating,
rate features/aspects of products (ease of use, ease to setup, durability etc. – rate what is important to the end-user!).
Comparison tables and buyer guides can help get the close as well – esp. if you include a “buy now” link with each product column. By helping them easily identify the key features, and see the most suitable product … and then facilitating the purchase, you should see an increase (good social link material too :D).
See – no shortage of things you can do … and not a single button colour change in sight 😀
That said … you will see lots of tips/tricks for CRO, and a lot will mention things like Calls To Action.
Remember, the CTA is the “close” of the pitch.
Which means you have to have made a pitch in the first place!
Most people forget the Value Proposition (that bit just before the CTA), and that can often be tweaked (and tested!) for improvement.
You are rightly said that Experiment and Testing can turn your business, if you are small business owner as like us 😀 then testing and experiment in other ways also important and you should think about it yourself that how can, with what??
Hi,
Its nice post. And Small business needs a conversion friendly and user friendly website. so this is very useful post for any small business venture who need a create a website for your business.
As you described here that our website’s design structure matters. Yes we must provide the conversion friendly content to our webstie so that we can convert the reader into customer.
Great Blog and for a conversion to occur the most important aspect is your website. It should be user friendly with the right set of testimonials and other factors explained above. But for a better and faster understanding of your website, products/services involved it is best that you embed a video in your homepage. Many companies have found their conversions to shoot up after including videos.
Very interesting post. I definitely agree that a website has to be friendly and easy to use. I’ve been frustrated many times by websites without a ‘search’ function. I am never sure why people choose not to include it?
Read by small business people, our newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:
Our newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales. Subscribe here. Your email address will NOT be given to third parties.
FreeFind Site Search Engine – FreeFind adds a “search this site” feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind’s advanced site search engine and automatic site map technology can be added to your website for free.
Buy UPC Codes
Get your products listed online!
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
Small business support through education, resources and community
The directory of the best small business sites and tools.
Copyright © 1998 – 2019 Search Engine Guide All Rights Reserved. Privacy
Research & References of The Need for Small Businesses to Build a Conversion-Friendly Website|A&C Accounting And Tax Services
Source
0 Comments