The WeWork Company: Internationalization of a Born Global Firm

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The WeWork Company: Internationalization of a Born Global Firm

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Publication Date:
March 17, 2020

Industry:
Real Estate

Source:
Ivey Publishing

The case discusses the international expansion strategy of The WeWork Company (WeWork), a co-working space company. In the United States and Europe, the expansion of WeWork occurred through greenfield investment; membership focus was on freelancers and entrepreneurs. In Asian markets such as India, where WeWork entered through a joint venture, enterprise customers were the revenue generators. In June 2019, a co-founder of WeWork considered buying the entire stake of its partner in the Indian joint venture. However, given that revenues continuously remained lower than losses, investors doubted the expansion strategy and business model of WeWork. Should WeWork’s pace of expansion be slowed? Can WeWork’s business model be revamped for more profitable returns, and if so, should it?

Arpita Agnihotri is affiliated with Pennsylvania State University – Harrisburg. Saurabh Bhattacharya is affiliated with Newcastle University.

Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

The WeWork Company: Internationalization of a Born Global Firm

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