How To Develop Your Skill For Great Success And Happiness Including Become CPA? | Additional special tips From Admin
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BNP Paribas Fortis: The “James” Banking Experience
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Publication Date:
June 28, 2017
Industry:
Financial Services
Industry:
Technology
Source:
Ivey Publishing
In October 2015, three senior managers at BNP Paribas Fortis, the leader in retail banking in Belgium and a subsidiary of the BNP Paribas Group, were discussing how to take the bank’s latest service, “James,” to the next level and grow its customer base fivefold by the end of 2016. Launched in 2009, James was a unique investment portfolio advice service that substituted web conferencing technology for face-to-face interaction between advisors and affluent banking customers. An important feature of the James banking experience was that each customer mainly interacted with the same advisor, and was able to do so from virtually any location, outside regular office hours. The use of technology to build strong customer relationships from a distance proved beneficial for both the customers and the bank. Now the BNP Paribas Fortis managers had to decide how to expand James’ customer base, outpace the competition, and organize for growth. How could they grow the country’s current base of nearly 20,000 James customers to 100,000 in just one year?
The authors Steve Muylle and Willem Standaert are affiliated with Vlerick Business School.
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Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
BNP Paribas Fortis: The “James” Banking Experience
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A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH?
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