Most Public Relations Firms Are Not Online Marketers

by | Dec 2, 2018 | Best Business Helps | 0 comments

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Most Public Relations Firms Are Not Online Marketers

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Liana “Li” Evans is the director of internet marketing at KeyRelevance Search Engine Marketing. She oversees all social media, online PR and word-of-mouth marketing efforts for a variety of clients within the company’s portfolio. Li also collaborates with the team on all SEO (Natural Search) optimization for clients. Since 1999 Liana has been active in the search marketing arena, becoming well versed in all avenues of search marketing but with particular focus on natural search, image search, and social media. She also has substantial experience in areas of the retail industry regulated by the FTC. Prior to Li’s tenure at KeyRelevance Search Engine Marketing, she helped to design, plan, and implement an Internet Retailer 500 company’s efforts into natural search optimization, successfully revamping outdated navigation and site architecture. Li is an accomplished programmer and database programmer/designer familiar with the demands of large-scale, dynamic retail sites.

Liana holds a B.A. in Information Systems with a minor in Public Relations from Susquehanna University, and an Associates Degree in Mass Communications/Public Relations from Pennsylvania College of Technology. She currently lives in the Philadelphia suburb of Limerick, PA and runs the search marketing blog Search Marketing Gurus.

Liana,

I call on marketing and PR agencies quite a bit, and I always visit their website before I call. I’m always amazed at their self-described scope of services, but see too many instances of where they don’t practice it. One agency in town talks about how they help with blogging, but don’t have their own blog. Others claim they do direct mail as one of their services, but don’t list a single client or entry in their portfolio. And when I ask them about it, they say they don’t it.

I asked one of those agencies, “But why is it listed on your website?”

“Because we might want to do it one day.”

I worked in PR for a while, so I understand how they think. That doesn’t mean they make any sense though.

Great post.

Erik Deckers

I’m up late at night reading internet marketing articles. I have a small traditional advertising (TV/Radio/Print-Outdoor)agency…trying to compete with the “big boys”. Reading your article confirmed that I have to push myself to learn online marketing. Your article was worth reading 3am in the morning. Unlike other ad/pr agencies, I’m not afraid to give you credit. I’ll look for other articles by you. Thanks- Good night…I mean, Good morning 🙂

Your comments are spot-on. Do you have any recos for agencies that work well in the online arena? Thanks in advance!

We have to update our thinking about this function called PR as it is evolving into something called D-PR – digital PR. This newly emerging discipline leverages technologo to do what PR has done all along – have a raltionship with “the public” — not just reporters or the media. Here’s a post explaining what I mean – http://trenchwars.wordpress.com

Hi,

I’ll come across your website and found it more interesting in Public Relation Firm. I learn more, thanks for the information you share, i’ll come back often.

Regards,

Dux Marketing

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