Implementing New Technology
Publication Date: November 01, 1985
When introducing a new technology to their company, implementation managers must bridge the gap between the designers and the users of the innovation, and make the transition as smooth as possible. This task is especially difficult when they are met with employee ambivalence and resistance. Moreover, those employees who enthusiastically accept the innovation may not be regarded as leaders in the company. Implementation managers, then, must learn to see themselves as internal marketers, guiding the innovation from the laboratory to the workplace and meeting both developer and user needs, while preparing the organization to receive the technology.
Pages: 12
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Implementing New Technology
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