5 Reasons Brands and Businesses Earn Big with Guest Blog Posts

by | Dec 3, 2018 | Best Business Helps | 0 comments

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5 Reasons Brands and Businesses Earn Big with Guest Blog Posts

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Jason Corrigan is the Manager of Search Marketing at The American Cancer Society; whose portfolio of experience includes developing complex search and social strategies for world-renowned brands that include: Duracell, Febreze, Swiffer, Oral-B, The Source, and more.

Corrigan is a published author on the concept of “Social SEO” and a frequent contributor to some of the industry’s most recognized search marketing journals. He owns the trademark to “SEO Without Borders,” which aspires to become a non-profit organization that connects victims in third-world countries with qualified donors across the world through Organic Search.

Allowing guest blogging in your site has its pros and cons. On the other hand, guest blogging should be done sparingly – meaning not to depend on them 100% – or you’ll leave a doubt to your readers; “can’t this company write its own content?”

While seeing the reply from guest blogs, I got many potential users from my online product buyers…really it’s work 🙂

Web Design in Chennai

Thanks for both of the great comments!

I agree that like anything else, a brand’s content development strategy should be built on quality of content rather than quantity. However, there are certainly a number of very successful sites that are completely based on forms of user-generated content such as guest posts, including many top SEO sites such as this one.

“Rather than hire an agency or pay freelance writers to create articles, set up a call to action on the branded site that encourages online users to request guest blog opportunities with the company.”

You’ll probably have to dig through quite a bit of junk to find the gems but as long as you have a good editor it’s a pretty sound idea. The more powerful your online brand is the more guest writers you’ll attract, but hopefully they will be higher quality writers and you can develop more lasting partnerships with them.

Great point Nick! If you are going to try and take on an open end approach to allowing anyone to submit themselves as a potential author, you will need to take some time to vet the quality of the writers and their content.

As you said, most brands and businesses should have enough of a pool to look through in order to find quality writers who can produce excellent content.

You got great points with this post. Accepting guest post in your site will really help your site’s visibility online. It is a give and take process to both the author and the site’s owner. You just have to be careful and be keen with the contents that you will accept to avoid multiplication of posts and establish credibility.

Thank you for your comment and as you said, developing a content strategy around guest posts is a give and take process that needs to be supported by careful editing and communication between the webmaster and the author.

Very nice! The content is so helpful. This is very informative. I learned so much from your post, please keep us posted for more. Thank you so much for sharing this one. Keep up the good work!

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