Why Micro-Conversions Are So Important For Your Brand

by | Dec 4, 2018 | Best Business Helps | 0 comments

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Why Micro-Conversions Are So Important For Your Brand

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Mike Fleming specializes in Analytics and Paid Search for Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. You can follow Mike on Twitter at @SEMFlem. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a girl who threw a snowball at him one day…then married him.

Mike and the team at Pole Position are available to help clients expand their online presence and grow their businesses. Contact them via their site or by phone at 866-685-3374.

“If you can get a customer to make a small commitment to your brand, it’s easier to persuade them to go all-in on your solution than if they never made the initial commitment”

That makes a lot of sense. That initial small commitment gets a customer familiar and comfortable with your brand. It gives you the opportunity to impress them with your knowledge/customer service/etc and make them want to keep doing business with you on a bigger scale.

Sorry! Im not understand what the topic you are covering through this article. please clarify again. thanks.

Do you have any good suggestions as far some good micro-conversions for internet marketing beyond the four that you gave? Would you consider social sharing a micro-conversion?

I would be very interested in what you might suggest!

Tim:

Micro-conversions are really business-dependent. What small commitment (compared to the larger commitment you want them to make) is going to help your specific customers along in the buying process, as well as activate the principle of reciprocation?

I would not count social shares as micro-conversions because they don’t activate permission marketing that allows you to develop the relationship with the customer. On that note, you might count Likes on Facebook or comments on your blog posts as micro-conversions, depending on your business.

For instance, if you’re a photographer, Likes on Facebook would likely count as a micro-conversion in my book because they are giving you permission to show them your pictures. This keeps the relationship fresh until it’s time for them to purchase pictures. Then, since you’ve developed a relationship by delivering great pictures for them to consume, they are likely to reciprocate your efforts back to you.

If you’re a professional blogger, your macro-conversions might be advertising revenue or e-book sales. If that’s the case, comments on your blog or email newsletter sign ups would be great micro-conversions. They are helping to develop the relationship that leads to more pageviews and more revenue when they share with their connections.

Great article.I agree with your points.Thank you for sharing.
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