The Use of Muscle Words on Your Web Site. . .148 Power Words Designed To Draw Your Customers In
Order Halloween Gifts- Halloween
Flower Arrangements and Halloween …
Send Halloween Flowers and Halloween Gifts online.
Send Halloween Flowers to US and Canada
Same Day with trusted online florist and flower
shop- Brant …
(Note
the word ‘trusted’ ‘ good word. ‘Send’
and ‘order’ ‘ ‘call to action’ words.)
Flowers for every holiday
Whether you’re ordering a festive Teleflora or FTD flower
arrangement for … Say “Happy Halloween!”
with a seasonal selection of Teleflora flowers in
fun …
(Festive,
seasonal, selection, fun, and ‘Happy
Halloween!’ ‘ more good words.)
Miami
Halloween flowers and
Miamihalloween arrangements, Terra …
Terra Flowers Online of Miami Miami, Florida’s Custom-made Flower
arrangements and bouquets for everyday events
and special occasions.
(
Miami
Miami
? Custom-made, special occasions, everyday events
are good words and we don’t know if this is only
for the
Miami
area.)
Halloween Flower Arrangement
– Compare Prices, Reviews and Buy at …
Sorry, no matches found for halloween flower arrangement. …
Prepare for Halloween with our huge
selection of spooky party supplies. …
(Do
we have much confidence in this site? They have
spooky party supplies but not what we’re looking
for.)
Flowers – Select the perfect arrangement at
MSN
Shopping
This Funeral Flower Arrangement of sympathy funeral
flowers arrives with a … Also included in
the Halloween Flower Bouquet ia a quality Halloween
message …
(Funeral
Flower Arrangement? Misspelling on the 2nd
line. No.)
Flowers – Select the perfect arrangement at MSN
Shopping
Each of these Rose Floral Arrangements is a piece of art,
unique, and will vary. … More Halloween
Flower Bouquet. This stunning Halloween
Flower Bouquet …
(Piece
of art! Unique! ‘Will vary.’ Stunning!
Captivating words! The title needs work but I
don’t know how much control the merchant has at
MSN
Shopping. However, the page is still ranked #6. No
call to action.)
Can you see how you could easily create a better title and description for ‘halloween flower arrangements’ than the ones we studied? Bring emotions into it. Make visitors want to click on that link!
Here’s an example:
Halloween flower arrangements in vibrant colors perfect for your spooky d’cor (title)
Order distinctive Halloween flower arrangements complete with spooks, goblins, witches, and black cats, intertwined with brilliant orange geraniums, shipped straight to your door. (description)
On to the Site Itself
Once you get visitors to your site, is the heading tag at the top of the page and the first paragraph written in a way to grab the reader’s attention? What words do you use? Are the words trite and overused? Are you painting a vivid picture in the visitor’s mind of the product or service, or are you slapping words on the page to hurry and get the page optimized and in the SERPS? Think about it.
If your heading tag and first paragraph don’t hold the visitor’s attention and direct them into the site, you’ve lost a sale.
Your keyword phrase must be something the potential customer would use when searching for your product or service. That’s mandatory. But beyond that, use muscle words, words with power and authority, to compel your customers into responding. Words are extremely powerful. Use that power ‘ that muscle ‘ in your content.
Let me give you an example.
How many times have you heard the phrase, ‘think outside of the box.’ The first thousand times it was used, it was powerful. Now, it’s overused and rather trite.
What about saying something like, ‘a crayon box contains more colors than black’ instead? It means the same thing, but it’s original.
Another example:
Everyone’s product can’t be the ‘best’ or the ‘greatest.’ There may be a time and place for those words, but try to substitute other words for those definitely overused terms.
What about ‘one of a kind’? Phenomenal?
Another idea:
Go through your Web site copy. Look for the word ‘very.’ Delete it. If you need to come up with a stronger adjective or verb, do so.
Example:
This very old book is in perfect condition and has been kept in a clear plastic bag to protect it.
Change to:
This antique book . . .
This heirloom book . . .
This museum-quality book . . .
‘Perfect’ is pretty lame too. Change it to:
flawless
Change ‘clear’ to ‘sheer.’
Our new sentence would read:
This museum-quality book is in flawless condition and has been kept in a sheer plastic bag to protect it.
Quite a difference, wouldn’t you say?
Let’s come up with a list of muscle or power words you can print out or save to your hard drive, words you can use on your site in your title and description tags along with your keyword phrase, and in your heading tags and your content. These words are descriptive words that draw the potential customer in . . . words that also sell.
absolute
acclaim
adaptable
advantages
affordable
all-new
analysis
antique
appalling
astounding
authentic
beacon
benefit
bold
brand-new
breakthrough
classic
clever
compact
convenient
critique
custom-made
daring
dazzling
delightful
dependable
destiny
discount
discussion
distinctive
durable
economical
efficient
evaluate
everyday
events
exclusive
expert
exquisite
extensive
extraordinary
extreme
fate
favorite
feature-packed
findings
flair
flawless
flexible
forge
free
genuine
guaranteed
half-priced
handy
helpful
high-quality
honorable
how-to
in
a class by itself
indulge
inexpensive
influential
informative
ingenious
innovative
invaluable
investigation
lead
low-priced
luxurious
luxury
magic
magical
muscle
museum-quality
natural
new
nostalgic
one
of a kind
opinion
optional
organic
outrageous
overwhelming
patriotic
phenomenal
piece
of art
plan
policy
Robin Nobles is the Co-Director of Training of Search Engine Workshops, where they teach “hands on” search engine marketing workshops in locations across the globe. They also provide a networking community for SEOs called The World Resource Center for Search Engine Marketers and have expanded their workshops to Europe with Search Engine Workshops UK.
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