Two Handfuls of Tips for Picking Keywords

by | Dec 7, 2018 | Best Business Helps | 0 comments

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Two Handfuls of Tips for Picking Keywords

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If you’ve been reading about search engine marketing for more than, oh…about five minutes, you know you need to pick and target keywords and phrases as part of your campaign. You might even be familiar with some of the popular keyword tools and know about concepts like the keyword long tail. Heck, you might have already picked your phrases, optimized your site and moved along to other projects. No matter what point you’re at, you need to read Christine Churchill’s latest article over at Search Engine Land about selecting your keywords.

After all, it doesn’t matter how well you optimize your site or how skilled you are at driving quality links if you aren’t targeting the right keywords and phrases.

In her article, Christine explores eight key mistakes companies often make when selecting their keyword phrases.

Christine’s in-depth look at each of these mistakes feature some good, common-sense advice like:

But it also features the type of keyword research tips that even some SEOs tend to overlook when making their choices.

Overall, it’s a good read and a good reminder that keyword research is never over. As I wrote last month in my article about creating new content, it’s essential to do keyword research every few months to make sure your campaigns are up to date. If you’re due for a new round of keyword research, make sure you start your planning by reading Christine’s article.

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

Great tips – they are definitely on point! It’s easy to make these mistakes mentioned… thus wasting too much money in your campaign.

Great find, I was just writing today about how to make a PPC campaign more cost effective. I linked Christine’s article as an extra credit read 🙂

Well said –

“It doesn’t matter how well you optimize your site or how skilled you are at driving quality links if you aren’t targeting the right keywords and phrases.”

I totally agree. Keywords are so important in getting our site to the right audience. While we may use other ways to drive traffic, a large portion of that still originates from search engines.

Cheers,
Samantha Tang
http://www.what-sells-online.com

Great tips. Thanks for the info as I am just starting on what looks like a long and complicated road to promote my website.

Inconsiderate and unthoughtful selection of keywords would be a complete disaster to your business. Instead of drawing potential customers to your store all the way, the opposite would normally took place. So extra care should be given attention on this stuff and choose keywords that convert directly to sales. That would mean gather, gather, and gather information for your Keyword Analysis.

Thanks for the another pearl of wisdom you’ve imparted Jennifer. Nice one!

Thanks a lot!

12VoltGifts.com
Providing Black & Decker and Vector Products for Travel

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