A Look at Search Engine Strategies Speakers and How Well They Brand Themselves, Part II
Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.
If you’d like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.
Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.
Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.
I really appreciate the insights about how I rank (and the brand conflict). I got some good ideas from your analysis of others too. Thanks for putting it together.
–Mike
Thanks for the research. Bizresearch is our correct company name. We were incorporated in 1997 as Business Research International, Inc. and have been using the DBA since early 2000. Our company name is often misspelled as Biz Research or BizResearch. The correct spelling is “Bizresearch”, with a lower case “r”. Bigresearch is another company located in Worthington and is often a cause for confusion.
Mike, glad it was helpful.
Sorry about the name confusion on the name Laura. I’ve edited the post above accordingly. Also, I see that you are showing for a Google search for “biz research” so I either goofed that one up or there was a temporary snafu on the search results. Probably the former. 😉
Stoney,
I’m actually no longer with Advantage, but Neil and I were shipmates so I was a part of ACS. Hope that helps.
Good thing none of these folks are named “Matt.” If you are a Smith, Jones, etc… maybe a unique last name change is in order before you begin branding your SEM services.
It definitely helps to have a unique last name. I would have passed your test no matter how you searched for me, by name, by eMarketing Talk Show or by my company, Affordable Search Engine Ranking. Now if only I can get a speaker slot at SES San Jose… haha
Branding a personal name is generally never as easy as a company name, due to the commonality factor. Of course having a unique (and easily spellable) name helps a great deal. I just did a search for my buddy Matt McGee. Common first name and not so uncommon last name (yeah, it’s no Jones!) and he comes up front and center. Branding for more common names can be done!
I’m surprised you didn’t mention the other ranking “Derrick Wheeler” who went to jail for murder. By the way, it wasn’t me.
Acxiom is a tough name to spell, we need to work through this challenge.
Thanks for including me in your report. I’m not good at branding myself. I’ll do better by next year.
–Derrick
Awe, crap. I don’t even know how I missed that.
Stoney-
With all due respect, I think you should research more thoroughly before you write your articles. Did you ever think of contacting speakers directly?
Then you might have known that there have been 5 passings in my family in the past 6 months (among other things…such as finishing a book, launching a new company, etc.) Many people did not realize that I was at SES New York less than 24 hours after my precious grandmother passed away.
I thought your evaluation was very unfair considering my circumstances. I don’t know anyone who could have accomplished what I have accomplished in the past 6 months under my circumstances.
I know my own topic so well that I can practically present in my sleep, but I am not superwoman.
Believe me, I haven’t had much time to work on my new Web sites. Client sites always take priority, and it took me many years to get the Grantastic site where it needed to be.
Personally, I think I am doing extremely well under current circumstances. My evaluation would have been considerably different from yours for one simple reason — I pick up the phone and talk to people.
Really, I don’t bite. Neither do the other speakers. It is not that difficult to email or call a speaker and fact check. I do it all of the time.
Sherri, I have the greatest respect for you and your skills but I’m at a loss to see how the personal lives of the speakers factors into my article. While it may have made a very compelling human interest story, and perhaps a whorthwhile one if I was focusing on one or two individuals specifically, this was a “what” article, not a “why” article. Specifically I researched the current branding effectiveness of any of the speakers, not why they were or were not branded well. The personal history of any of the speakers was not a factor in finding that result. Nor should it have been. This was not an indictment on anybody or their SEO skills, but more an analysis of the current state of being. I’m sorry for your loss and I’m certain you have a great story of triumph to tell. But that’s a different article for a different day.
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