Are you keeping tabs on brand experience?

by | Dec 4, 2018 | Best Business Helps | 0 comments

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Are you keeping tabs on brand experience?

Articles

Beth Harte is a marketing, communications & social media consultant, speaker and professor that started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand, she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM. Beth is deeply engaged with marketing, PR & social media and helps companies do the same. Being a firm believer in ‘walking the walk to talk the talk,’ Beth blogs at The Harte of Marketing where she shares tips, opinions & observations that she’s experienced firsthand or picked up from some of the best marketers, communicators and social media leaders in the world.

Beth, terrific summary of the value of keeping tabs on the brand experience. So many marketing departments are struggling to re-position overall approach and tactics as control shifts to the consumer.

Crimson Hexagon provides opinion monitoring: getting beyond the volume and mentions, and offering an automated way to focus in on the “why”. Less about how many mentions are there of a popular sports drink; and more about the reason for the mentions (hangover!). Happy to demo if you’re interested!

Hey there Beth,

Great post for those looking to get started. And thanks a bundle for the Radian6 shoutout.

Cheers.

David

Hi Beth,

Great post. We are also a listening and monitoring tool. We specialize in getting small and medium-sized businesses involved in relevant online conversations. We also measure online mentions of their company.

Cari
Buzz.io

Hi Beth, these are great comments and an excellent guide for those looking to start a Social Media Monitoring program and leverage the value of this terrific resource. For those who want more advanced capabilities, I’d like to suggest they take a look at solutions like ours (www.sysomos.com) for more than just monitoring. We provide a “Business Intelligence” approach to this domain. We help users understand what is being said by leveraging automated sentiment scoring, geo-demographic analysis and concept extraction which simplifies the ability to understand the massive amount of data available and respond accordingly.
Steve Dodd
www.sysomos.com

Great article! Too many people are consumed with just promoting their brand while neglecting to listen to what is working and what isn’t. This will cause your company to lose a lot of time and money. As the say, word-of-mouth is the best advertisement you can get, and listening is definitly a key factor in that. Thanks for sharing the info.

www.datexmedia.wordpress.com

Joining the other monitoring companies 🙂

Beth,
This is a great article that offers all the steps a brand manager should follow. In addition, I would add that the information provides opportunities for influencing product development.

Thanks for including Techrigy in your list.
We have the Freemium version available at http://sm2.techrigy.com It’s a great place for people to start.

HI Beth:

Nice post – pulls together lots of thoughts on SM. Quick comment about listening.

It is one thing to know how many mentions of your company there are out there, it is another to analyze the entire category conversation to understand what is going on. What are people’s motivations and drivers? What is the competitive dynamic? What are the product, marketing and messaging implications of this understanding.

Case study here:

http://tinyurl.com/58xm8d

That’s what we do!

TO’B
MotiveQuest LLC
“fearlessly seeking the reasons why”

Thanks everyone…well, we now know which companies use their own software! 🙂 Happy holidays to you all!

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