Aston Martin: A Second Century of Performance and Luxury
Access to case studies expires six months after purchase date.
Publication Date: February 03, 2017
Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, the case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin’s has been characterized by leading automotive design of bespoke luxury vehicles. In 2016, CEO Andy Palmer faced decisions about the company’s future direction in an automotive industry in the midst of a digital tornado with the arrival of autonomous, internetworked, clean energy-propelled vehicles. Palmer’s Second Century Plan called for Aston Martin to diversify into new vehicle categories and increase overall production volume in an effort to boost earnings without compromising Aston Martin’s reputation for exclusivity, style, and engineering. As one of the few luxury car companies not backed by a larger automaker, Palmer and Aston Martin faced the challenge of funding development of new vehicles and maintaining a position of leadership in automotive design. “The big question is whether the Second Century Plan has us departing from our traditional role as a sports car and luxury manufacturer and moving into new segments, new businesses,” said Palmer in late 2016. “Is that a wise choice? How does a high-end premium provider in any business grow without losing its exclusive reputation? That is the eternal business question.”
Pages: 20
To download this product after your purchase, simply sign-in to hbr.org and visit the “Purchases” area of your account.
Educators: Register as a Premium Educator at
hbsp.harvard.edu
, plan a course, and save your students up to 50% with your academic discount.
Students: Tell your instructors about the savings at
hbsp.harvard.edu.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.
When you place your first order on HBR.org and enter your credit card information and shipping address, ‘Speed-Pay’ ordering is enabled. ‘Speed-Pay’ is a service that saves the credit card details from your most recent purchase and allows you to re-use that card for future purchases. If you click the Speed-Pay button on any product detail page, your order will be charged to the most recent credit card information attached to your account and shipped (if applicable) to the last address we have on file for you. For more details
Educators: Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Students: Tell your instructors about the savings at hbsp.harvard.edu.
Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order. If you need to make additional copies to distribute, please purchase copyright permission.
Ebook: A digital book provided in three formats (PDF, ePub, and Mobi) for the price of one. Accessible within “My Library” upon purchase.
Hardcopy, paperback, softbound, magazine: Physical copy shipped from our warehouse to your requested shipping location.
PDF: PDF digital file. Accessible within “My Library” upon purchase.
Bundle: A themed collection containing two or more items at a special savings.
Note: Some of our products are available in other languages besides English, for example a “Spanish PDF” format means you will receive a PDF in the Spanish language.
A security code is added protection against credit card fraud. It is a 3 or 4 digit number appearing on the front or back of your credit card. See examples below.
Visa and Mastercard
The security code has 3 digits and appears on the BACK of the card in the signature panel.
American Express
The Card Identification Number (CID/4DBC) is a four-digit, non-embossed (flat) number that is printed on every American Express Card.
The CID/4DBC is ALWAYS located ABOVE the embossed (raised) account number on the face of the card. In some instances, the CID/4DBC is located on the left side of the card, but is always above the account number. Some cards have a four-digit number embossed below the account number, but this is not the CID/4DBC
If you have a promotion code, please enter it below. This promotion code field is case sensitive so please type all capital letters.
This product is intended for individual use only. To learn more about volume discounts for organizations and license opportunities for consultants, contact Lindsey.Dietrich@harvardbusiness.org.
Unable to locate your subscription account #?
Click here
Aston Martin: A Second Century of Performance and Luxury
Research & References of Aston Martin: A Second Century of Performance and Luxury|A&C Accounting And Tax Services
Source
From Admin and Read More here.
A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH?
Proficiency Advancement is usually the number 1 vital and main component of having a fact accomplishment in almost all occupations as you actually watched in much of our community and in Global. Which means fortunate to talk over with you in the following in relation to everything that powerful Ability Advancement is;.
the way or what techniques we work to acquire goals and in due course one should work with what someone enjoys to achieve all day pertaining to a entire everyday life. Is it so terrific if you are equipped to build efficiently and find success in what exactly you thought, steered for, disciplined and functioned hard just about every working day and undoubtedly you turn out to be a CPA, Attorney, an operator of a sizeable manufacturer or quite possibly a health care professional who can easily highly chip in amazing assistance and valuations to some people, who many, any contemporary society and neighborhood without doubt adored and respected. I can's believe that I can aid others to be leading professional level who seem to will play a role serious products and elimination values to society and communities in these days. How joyful are you if you turn out to be one such as so with your private name on the label? I have got there at SUCCESS and overcome all of the challenging segments which is passing the CPA examinations to be CPA. On top of that, we will also deal with what are the hurdles, or several other situations that is likely to be on a person's strategy and the simplest way I have personally experienced them and will reveal you the way to beat them.
0 Comments