Can I Step Back from My Start-Up? (HBR Case Study and Commentary)
Publication Date: September 01, 2018
Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she’s pregnant with her first child. She must decide whether to sell the company–which would give her more time with her family and help her start-up grow–or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1805X, and commentary-only, R1805Z.
Pages: 6
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Can I Step Back from My Start-Up? (HBR Case Study and Commentary)
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