Can I Step Back from My Start-Up? (HBR Case Study)

Publication Date: September 01, 2018

Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she’s pregnant with her first child. She must decide whether to sell the company–which would give her more time with her family and help her start-up grow–or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1805Z. The complete case study and commentary is reprint R1805L.

Pages: 8

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Can I Step Back from My Start-Up? (HBR Case Study)

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