Can I Use Frames on My Site and Still Have High Rankings?
The simplest answer that question is no.
Any qualified search engine marketer knows that frames pose
big problems with rankings. Stand-alone frames with no modifications are not
crawlable by the search engines. Any content contained within the frames will
not be indexed and thus, not found.
While frames look pretty, what’s the point if they can’t be
found?
Fortunately though, there’s ways to have frames AND have the
content within them crawled by the search engines.
Before I explain how to do this, I should define what frames
are. Frames are HTML elements that pull content from one URL and directs to
another one of your choice. They copy everything on a page to mirror it on
another. There are many good reasons to have frames on your site – you just
have to be careful on how you use them to ensure the content within them gets
crawled and indexed by the search engines.
Ensure framed content
gets indexed by using specific tags in your HTML code
Content within a <frameset> tag is indexed differently
than other content. What search engines like Google and Bing do is crawl and
index framed and non-framed content and catalogue them as different pages.
One way to look at frames is to view them as images. If you
must use frames, be sure to provide a keyword-rich description of the image in
case it fails to load. A <noframe> tag explains to users and search
engines what the framed content is if it doesn’t load. See the following
example:
<noframe>Put
keyword-rich content/description here</noframe>
If you use the <noframes> tag, remember these two
important points:
1.
Place the tag as high as possible on the page. This makes it easily readable by search
engines and older web browsers who don’t support frames.
2.
Keep your <noframes> tag outside the
<frames> or <iframes> tag. If you don’t, the content within the tag
may not get indexed.
Another “frames” tag you can consider that’s gaining a lot
of popularity is the <iframes> tag, which is used to embed dynamic information
and a wide variety of widgets for outside sites like Facebook and Twitter.
Many who use the <iframe> tag though don’t realize
that it doesn’t provide a link back to your site, which is the reason many
people use it. Setting up your <iframe> tag in the following way though
ensures you get the content and any links indexed.
<iframe
src=”http://www.facebook.com/plugins/like.php”
scrolling=”no” frameborder=”0″
style=”border:none; overflow:hidden;
width:150px; height:50px;”
allowTransparency=”true”>
Setting up
an <iframe> tag this way ensures content and links get indexed by most
engines as it is visible text on the page. Anything that is pulled in using the
iframe tag, will not get indexed with the page. So if you want your iframe
powered widgets to generate a link back to your site, make sure and include the
above code.
</iframe>
We avoid frames whenever possible since it’s hard to know whether
the content within the frames get indexed or not. However, you can include
frames on your site as long as you take the necessary precautions.
The biggest downfall of frames is that they prevent search engine
spiders from crawling and indexing a site. But if you use them properly, you
can place them on your site and not run into this problem.
Stone Reuning is president and founder of SEO Advantage, Inc., an online marketing firm and website optimization company that helps businesses turn their websites into powerful lead and revenue generation tools.
Beginning with a focus on search engine optimization in 1999, SEO Advantage now brings a full multi-disciplinary approach to each client website. Clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services. Experts in SEO, social media optimization, online reputation management, and website conversions work hand-in-hand with small business owners and client marketing departments providing complete copywriting and creative web design support.
You’ll find SEO Advantage referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as popular ebooks like The Small Business Blogging Blueprint.
Hi,
I wrote a simmilar post on my website in portuguese (http://www.otimizacaoparabuscadores.com/frames-seo-quando-nao-ha-como-escapar-vamos-otimizar-as-frames/ – try Google Translate).
Although I hate frames, I disagree with you in one aspect:
“We avoid frames whenever possible since it’s hard to know whether the content within the frames get indexed or not.”
Framesets point to pages, if those pages are linked (other than the frameset link), they ARE GOING TO BE CRAWLED, right?
So, as you said: “… you can include frames on your site as long as you take the necessary precautions.”
good article…. i had used frames in my website which has a good pr ….after i remove frames… pr has reduced..what do u say for that??
is there any other tag method other than noframe and/or noscript to push your site with a link into?
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