Create Your Own Virtual Lobby
Eric Brown has (30) years in the Multi-Family Apartment Business having built and developed over 17,000 apartment units, both market rate, luxury and tax credit apartments. Having started Urbane Apartments in 2003 after leaving a lengthy stint as a Senior Vice President at Village Green Companies, a national apartment developer, Eric decided he wanted to create wealth, and set out from Corporate America on his own and created Urbane Apartments in Royal Oak, MI.
“The central theme of all Social Media is creating community and participating in the conversation. This is an excellent advantage for a Small Business.”
Great point/post Eric, and the results you are seeing from your social media efforts with Urbane Apartments speak for themselves!
Mack, Thanks for stopping by and commenting. We appreciate your vast experience and knowledge in blogs and Social Media.
Small Business has a distinct advantage over larger business with Social Media from multiple angles from less too no bureaucracy too convince others and the low cost of entry. We built our entire Ning site in one weekend and for no cost, other than time. And while this application would not work for all business types, there are several that would flourish with this platform.
Eric, great point regarding Small Business’ ability to adapt quickly and adopt these tools. Some small businesses may also have the advantage of clear personality/vision, especially if the owners/founders are very hands-on and public facing. Having a “virtual lobby” can be highly effective in those instances. Thanks for sharing your experience with Urbane Lobby!
An,
You are right on, Small Business can really leverage this stuff. And, for us many, many of the Social Media tasks and projects we have embarked upon we enlisted the help of our tech savvy residents, Now, think about that, our customer/resident are helping us figure this stuff out. That is focus groups at the truest sense, the customer is then hands on building the brand.
This practice of engaging the customer is not unique to us and can be implemented over multiple disciplines. it is like getting paid interest on interest, and multiples exponentially
I just signed up for this and hope to have some success with the creation of a niche community.
Jim,
Good luck on your trek. We have found that the more WE participate, the more the community gains traction.
Creating a community on our sites will be a tangible approach towards online marketing, in order to gain trust and loyalty of our clients or customers, we need to have a proper communication with them. and Ning seems to be one of the best solutions to do it.. thanks for the information, I’ll try to use this on our website.
Hi Janice, Thank you for stopping by,
Ning has been a great platform. The real challenge is keeping teh content interesting, and enough value for your community to return to the site
Keep us posted on your progress, I would love to do a Case Study Post on your success if you are inclined, I can be reached at eric@urbaneapts.com
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