Don’t Just Build Links, Become a Thought Leader
Nick Stamoulis is the President and Founder of Brick Marketing, one of the premier full service SEO firms in the United States. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.
Whilst I absolutely agree with you on points 2, 3 & 4 I’d, respectfully, question that point 1 should be more about consistency of timing than quantity (I appreciate you’re talking of upping the number of quality posts so I’m not making a “quantity vs. quality” point).
I’d suggest that consistency of timing was more important than upping the quantity of posts. For example, if you produce great content once a week then make sure you stick to once a week. If it’s twice a week then stick to that schedule and don’t chop and change because you “didn’t have time this week” etc.
With my consumer hat on I can think of several blogs / newsletters that publish content only around once a month yet the content is that good I eagerly await their next post. As a side note, I tend to check in those blogs fairly regularly to read the comments because the engagement is great.
It has occurred to me that my opinion is outdated somewhat due to the sheer quantity of content out there these days. What are your thoughts?
Hi Phil,
You make a great point. It’s important to create a schedule and stick to it (although if you extra time one week it’s better to get ahead!) so your audience learns when they can expect new content from you.
I like scanning through the comments on some blog posts as well, especially if the author took a strong stance. What are people’s reactions? What’s the feedback looking like? It’s a great way to see all sides of an issue.
Thanks,
Nick
Right on the money! While everyone is busy complaining about the carnage from the penguin update, the smart ones are repositioning themselves as thought leaders or experts! Sound advice! It’s not like this update is going to be the last one…they are going to keep shaking things top and the sites that are going to survive are going to be the sites that add value. Spammy content and bogus inbound links do not add value!
I wrote a similar article on this last night: http://www.marcensign.com/bulletproof-strategy-to-benefit-from-the-google-penguin-update/
I’d be curious to hear your thoughts! Keep up the good fight Nick 🙂
I love the idea, and it would be great to see even more people competing to become thought leaders. Who knows it might even improve the reputation of SEO.
It poses a bit of a challenge for us in the agency sphere. Becoming a thought leader for one industry is difficult, let alone two or three. Still I suppose that’s the beauty of doing good SEO, it forces you to know the industries you work with and actually produce useful content.
Should hopefully help increase communication between clients and agencies. I know we have a couple of clients who produce content for us as someone who lives and breathes an industry will always produce better quality writing.
Thanks Nick for this informative post. I do agree with you. Great concept and great Idea that you have highlighted.I like all the tips that you have highlighted. It would be a help for all the thought leaders. Thanks for the share.
Agree entirely – never stop learning! And each time you learn something new, you have the basis for some new content and new knowledge to share. What could be better?
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