Dropbox: ‘It Just Works’
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Publication Date: January 19, 2011
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a “freemium” (free + premium offers) business model. The case recounts Dropbox’s history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.
Pages: 22
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Dropbox: ‘It Just Works’
Research & References of Dropbox: ‘It Just Works’|A&C Accounting And Tax Services
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