Dynamic Keyword Research – Don’t Optimize Campaigns on Sinking Sand

by | Nov 30, 2018 | Best Business Helps | 0 comments

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Dynamic Keyword Research – Don’t Optimize Campaigns on Sinking Sand

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Marketing on the web is demand-driven.  Searchers are looking for answers.  The best way to dominate the game is to become the best answer to their questions. This is why it’s important to do dynamic keyword research instead of static keyword research. (Read that post before the rest of this one)

It’s also why you don’t copy and paste the same ads into all of your ad groups talking about yourself and what makes you great.

You’re only great if you’re great at answering the searcher’s
question.  If your paid search campaigns are not organized around this
foundational principle, you need to go back and make this happen.  The
above example happens all the time.  The searcher is looking for a
specific type of business card.  They have questions about it that they
are looking to get answered.  The search is matched with an ad that
doesn’t attempt to answer them.  It attempts to persuade the searcher
that they are the best.  The searcher doesn’t care about your opinion of
yourself.  They care about getting their questions answered.  If you’re
looking at your metrics and crunching the numbers every month without
first getting this right, go back and do this first.

Demands change.  So questions change.  What are searchers asking right now compared to what they were asking last year?  Has anything changed?  Is it the same?
This is how you become the best answer to your searcher’s questions
right now, not just when you initially did keyword research at the start
of your account.  Then, when you find out what’s going on in your
market, you can organize your ads to be the right answer to the
questions searchers are asking in their search queries.

Why is this so important?  If you don’t answer the questions your
prospects are asking right now, the performance downward spiral begins…

In order to keep this downward spiral from happening, it’s important
that paid search managers prioritize time in their accounts to include
dynamic keyword research, the creation of ads that answer new and rising
searches, and the organization of those ads to show to the right search
queries.  Without getting this right first, all other optimizations are done on sinking sand.

Mike Fleming specializes in Analytics and Paid Search for Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. You can follow Mike on Twitter at @SEMFlem. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a girl who threw a snowball at him one day…then married him.

Mike and the team at Pole Position are available to help clients expand their online presence and grow their businesses. Contact them via their site or by phone at 866-685-3374.

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From Admin and Read More here. A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH? Competence Improvement is the number 1 very important and important component of having valid good results in most occupations as one witnessed in your contemporary society plus in Throughout the world. As a result fortuitous to examine with everyone in the right after pertaining to just what productive Competency Advancement is;. just how or what strategies we get the job done to accomplish hopes and dreams and in the end one will do the job with what the person prefers to carry out just about every time of day for the purpose and meaningful of a 100 % life. Is it so great if you are ready to produce economically and come across victory in exactly what you dreamed, planned for, self-disciplined and worked hard just about every single afternoon and without doubt you turned into a CPA, Attorney, an master of a huge manufacturer or quite possibly a health practitioner who can easily highly contribute excellent aid and principles to people, who many, any modern culture and community surely popular and respected. I can's believe I can guide others to be best skilled level exactly who will contribute considerable answers and relief valuations to society and communities currently. How pleased are you if you become one such as so with your individual name on the headline? I get arrived on the scene at SUCCESS and triumph over all of the the really difficult pieces which is passing the CPA examinations to be CPA. Also, we will also include what are the hurdles, or many other complications that might be on a person's method and the best way I have professionally experienced them and should indicate you the right way to rise above them.

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