How to Design a Better Hiring Process
Many standard interview processes rely on outdated behavioral questions like “What are your greatest strengths and weaknesses?” to evaluate prospective hires. But more often than not, these types of questions fail to reveal useful information about a candidate’s competencies. A better approach is to immerse job candidates in unconventional scenarios to gather the most useful insights about their critical-thinking abilities, tech savviness, and interpersonal skills. For example, if you want to test their ability to prepare, let them know the questions you’ll ask beforehand. If you want to test their technical skills, give them a problem to solve in real-time. And if you want to see if they’ll be a good cultural fit, have them play an interactive game with your employees.
Shortly after we started hiring for our business, we recognized that most traditional interview processes are flawed, at best. At the time, we had a goal of growing our CRM software company from six to 18 employees. Our objectives were simple: Find talented people to contribute to our culture, generate great work, and stay with us for the long term. To avoid retention issues, we decided to focus on optimizing our interview process early on as opposed to relying on outdated behavioral questions to guide us.
Think of the classic prompts: What are your greatest strengths and weaknesses? Tell me about a time you overcame a challenge at work.
Many employers still use these types of questions simply because they’ve heard them before. The standard interview is a tradition of sorts that has been passed down from one generation to another. But, as we discovered through our own missteps, it is unreliable. Behavioral questions might be useful for testing someone’s ability to relay biographical information. However, unless storytelling or some equivalent skill is a requirement of the position being filled, they often fail to reveal sufficient information about a candidate’s competencies.
My team and I have spent the last five years trying to address this issue. Through trial and error, we have used our own experiences, as well as the most recent research available, to create a process that immerses job candidates in unconventional scenarios to gather the most useful insights about their critical-thinking abilities, tech savviness, and interpersonal skills.
Since deployment, we have seen improvements both in the quality of our hires and what they bring to the company. As a result, our retention has improved significantly. In the past seven years, we’ve had only four full-time employees leave — two for grad school and two for jobs outside of our industry.
Today, we believe our process can be a solution for companies struggling with the impacts of Covid-19. Many businesses around the world have had to cut their budgets just to get by, while changing consumer needs are forcing others to either reskill or hire new employees to fill in the gaps. Given how expensive hiring is, and the fact that only around a third of U.S. companies monitor their practices, our approach may help organizations save both time and money by finding the right people for the right roles.
Here is how it works.
First, it is important to note that our process varies. We aim to structure our interviews around the skills we’re looking for from each candidate and give them the opportunity to demonstrate those skills. Because no two candidates are the same, naturally, neither are two interviews.
Prior to all of our interviews, we share the questions we’ll be asking with candidates. We ask these questions during the conversational portion of the interview, which comes first and takes 45 to 90 minutes. We’re intentionally flexible with time here to allow for whatever subsequent discussions may arise.
Typically, our questions are broken down into three categories:
1) To test for preparation, we ask questions that are easy to research. For example, “Can you tell us what you know about our company?” is something that a quick Google search could answer.
2) To test for critical-thinking and tech savviness, we ask open-ended questions designed to start a conversation and spark creativity in the candidate. For example, we often ask engineering candidates how they would design an app to accomplish a certain task (view pictures of animals, for instance). We ask customer service or salesperson candidates to choose a piece of software they are familiar with and demo it to us. During an in-office interview, we would ask the candidate to control the mouse and keyboard to demo the software on a large monitor while we watch. In a Covid-19 world, we would ask them to demonstrate the product via Zoom.
3) To test for listening and communication skills, we format some questions as directions. This gives candidates a clear idea of what we want from them while, at the same time, allowing us to see whether they can deliver. For example, to measure a candidate’s ability to communicate effectively, we might say: “Teach us about one of your passions, something that you know a lot about or consider yourself to be a nominal expert in — and teach us as if we know nothing about it.”
Many of our questions in categories two and three allow candidates to pick the topics of discussion themselves, as opposed to us thrusting ideas upon them. We aspire to stimulate a discussion that they (hopefully) want to engage in. If candidates choose topics they don’t actually know much about or aren’t able to explain, despite having time to prepare beforehand, it shows us that they didn’t care enough about the interview or the position to put the time in. Essentially, we want our hires to have the ability to think ahead and draw on real knowledge and experience in high-pressure situations. What we don’t want is to hire people simply because they have a knack for saying what they think we want to hear.
Of course, today, we would be carrying out this process virtually over video calls. There are some pros to this, however. The video format would help us measure an additional, newly required skill: online communication. Over video, we can determine a candidate’s tech savviness with programs like Zoom, as well as how they present themselves over video — an important skill, as this is how many members of our team will be interacting with prospects, customers, and other employees for the foreseeable future.
After the question portion of the interview, we schedule a 45- to 90-minute chat between the candidate and a team member who is an expert in their field, followed by a short exercise to test their collaboration skills.
During the chat, our team members typically ask candidates role-specific questions to help us gauge whether they have a genuine interest in the work they’d be doing. With customer service positions, for example, we ask candidates whether they think helping people is rewarding, whether they like talking on the phone, and so on. Depending on the candidate and the flow of that interview, we might also ask less direct, general questions about their interests and what work they find most rewarding. If our hires love the work they are doing, we’ve found that they are more likely to stay for the long term.
For the exercise portion of this stage, we aim to create scenarios that will allow us to see candidates’ skills in action and evaluate how well they collaborate with other employees. This time also gives the candidate an opportunity to experience what it would be like to work on a specific team. For instance, we may ask an engineering candidate to participate in pair programming — a technique in which two developers work together on a problem. While pair programming is a common practice in many coding job interviews, we’ve incorporated similar team exercises into the interviews for all of our roles.
As with part one of the interview, we let candidates know beforehand which topics will be covered in the technical portion, as it puts the onus on them to come prepared. Video-conferencing technology that incorporates elements like screen-sharing and tools designed specifically for remote code interviews, such as CodeBunk, can be helpful in conducting these exercises virtually.
Many companies collect writing samples from candidates before or after an initial interview. But we believe it is more beneficial to govern this process more closely because it gives us insight into the quality of a candidate’s writing without any outside assistance. We want to know that all of our hires will be able to communicate clearly in writing without extensive editing and, sometimes, under time pressure. Though we can’t ensure people aren’t seeking outside assistance as well virtually, our process still gives us a good idea of their writing and communication skills.
The assignment we give is specific to the role each candidate is applying for. For example, we give customer service candidates a sample email of a hypothetical angry client, as well as an example email response that reflects our ideal company voice. We ask that they mimic the company voice and write up a client response email of their own; we also expect them to ask as many questions as possible beforehand — and take notes. We don’t specify the length of response, but the example gives them a good idea of our expectations.
In the office, we typically give candidates 30-45 minutes in a quiet room to complete the writing assignment. Virtually, we would schedule a break in our video call to give them 30-45 minutes to complete the assignment. After they’ve finished, we would resume the interview online as we review the assignment and ask why they chose certain phrasing or structures in their response. When we review the sample, we look at whether they can think critically about composition and voice, and demonstrate thoughtfulness overall.
We want to know how candidates will interact with their prospective colleagues on a day-to-day basis. But instead of making assumptions based on their answers to interview questions — like “How would your co-workers describe you?” or “What role do you tend to play on a team?” — our process allows us to observe their actual interactions.
In the office, we design peer interactions around board games that challenge players to work together toward a goal, as opposed to games that pit players against one another in a zero-sum scenario. Virtually, we would go with a game, such as Codenames, that’s easier to play in a remote setting, but still allows for that key element of collaboration. The goal is twofold: Learn about how the candidate interacts with team members and show them that this will be a fun place to work.
Because candidates interact with numerous employees throughout our interview process, many of whom don’t share their backgrounds or interests, we find team members who might have more common ground with them for this portion of the interview. While it’s important for us to make sure the candidate can engage with a diverse group of our employees, during this time specifically, we want them to feel comfortable, conversational, and included.
If our current team is made up of individuals over the age of 45, for instance, and we’re interviewing a recent college graduate, we don’t necessarily look for the youngest person in the office to include in this step. Instead, we might look to include the newest, least experienced members of our team, regardless of age, to help the candidate feel more comfortable and less intimidated by experienced employees.
The outcome of the game isn’t important. We’re looking for signs of a good cultural fit over the course of the three to four hours the players are together. For us, that means candidates are thoughtful, engaging, curious, and make a visible effort to enjoy the experience (even if they are faking it). These attributes aren’t role-specific; they’re qualities we value as a company.
The four pillars above require regular iteration and experimentation. After each round of hiring, we sit down to evaluate the success of our process by looking at a couple of different factors. One of these is how often each pillar swayed our decision. Were we able to make more confident choices using these steps? If so, we take that as validation that the process is working. If not, we take a deeper look at what’s not working and how we can fix it.
The most important factor we use to evaluate the success of our process, though, is the quality of our hires. A couple of years ago, when we realized we had hired many interns who were perfectly capable of doing their work but weren’t actually interested in the work itself, we knew we had a quality problem to address. Some interns told us during exit interviews that they were just using the internship as a stepping-stone for their next destination, and some declined full-time job offers from us.
That’s when we began drafting up more role-specific questions to ask candidates during the technical portion of the interview. Only then did we see our retention grow stronger.
Our post-interview evaluation is another element of our process we had to adjust. Initially, staff members talked to each other about the candidate throughout the interview day (without the candidate present) and compared experiences. But we found this created bias and other conflicts throughout the interview itself.
Now we forbid employees to talk with anyone about the candidate until after the interview is completed. Once it is, everyone who participated fills out a full survey with feedback about the various areas we assessed. After everyone has filled out the survey, we allow open discussion.
It may be tempting for some leaders to simply accept that hiring is not a perfect science and use that as an excuse to stick with the same outdated interview process corporations have relied on for decades. But today, it’s safe to say that most businesses can’t afford to take a chance on bad hires. We think it’s possible to design an interview process that provides a clear assessment of a candidate’s skills, aptitude, and potential for culture fit. Our four pillars can be used as a framework for those who wish to do so.
Alex Haimann is a partner and the head of business development at Less Annoying CRM, a simple CRM built from the ground up for small businesses. Over 10,000 small businesses worldwide use LACRM to manage contacts, track leads, and stay on top of follow-ups. LACRM continues to grow by engaging customers and finding new opportunities for mutually beneficial partnerships.
How to Design a Better Hiring Process
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