How to Write Blog Posts That Will Grow Your Readership, and Your Business
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack’s social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
This is a perfect, concise, guide on how a business should go about creating a successful, worthwhile blog. It is so hard for many to grasp the no-self-promotion idea, but it’s really necessary to get interest in what you have to say.
Thanks Jestep! I really try to stress the ‘promote value, not yourself’ approach when talking to businesses that want to start blogging. It can seem completely counter-intuitive to businesses at first, but people just don’t want to hear you promote yourself. Now they will be ok with some mild promotion if you also provide value, but it has to be done smartly. It’s a lesson that many businesses unfortunately have to learn the hard way.
I really love the old saying that “they don’t want to know who you are until you show them how much you care, on the web that means providing useful information” Believe it or not this is true offlime as well.
The best self promotion you cxan do offline is to show others you really know your field, by proving with knowledgable information.”
Thanks for a great post.
Pat
Great post and something every blogger should remember as a golden rule.
Creating a direct but catchy title really gets the attention of the readers. Though there are thousands of blogs on the net that are quite similar to some blogs of particular niche, creating a unique title will always do the trick to beat them.
This provides a lot of useful information. It really makes bloggers stop to think about whether their blogs are providing the information they really want it to.
Super, duper tips Mack!
Especially the part about “solving a problem.”
This is the golden nugget that bloggers and businesses alike really, really miss the mark on!
Super!
Maria Reyes-McDavis
Web Success Diva
Superb tips Collier…
Good article Mack! ~ Anne Ahira
By doing a Google search for a term/phrase that Bob blogs about , by clicking on a link to Bob’s Lawncare blog from another blog by subscribing to Bob’s feed, or bookmarking blog.
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