How you Can Use Static FBML Language to Customize your Facebook Page and Drive More Leads

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<a href=”http://xxxxx”
mce_href=”http://xxxxx”
target=”_blank”><img src=”http://yyyyy”
mce_src=”http://yyyyy”
width=”##px” height=”##px”
border=”0″ alt=” “></a>

Place the target URL where you see the “xxxx” and the direct
link to your uploaded Photobucket image where you see the “yyyy.” Place your
images’ pixel height and width where you see the “##” symbol.

Videos are another great way you can easily customize your
Facebook profile using static FBML language. Like images, there is a maximum
width of 520 pixels.

<fb:swf
swfbgcolor=”000000″ imgstyle=”border-width:##px; border-color:white;”
swfsrc=”http://www.youtube.com/v/xxxxx”
imgsrc=”http://img.youtube.com/vi/xxxxx/2.jpg” width=”520″ height=”400″ />

The ‘xxxx’ you see is the video ID on YouTube, or the code
you see after the equal sign in the following YouTube URL: http://www.youtube.com/watch?v=BtFUX4ynYac

You can also customize your “swfbgcolor” and “imgstyle”
settings to your preferences. And as you can see, you can also adjust how tall
and wide the video will display on your page. Like images, there is a maximum
width of 520 pixels.

Last but not least, you can also set your FBML box to be
your profile’s default landing page. Do this by going to the “edit page” link
underneath your logo and go down to the “Wall Settings” area. When you click on
that link, you will see a section titled “Default Landing Page for Everyone
Else.” What this does is direct visitors who are not currently fans of your
business to go to your FBML page and direct your current fans to your Wall
page.

Like the web in general, success on Facebook requires some
level of customization. Static FBML is a powerful tool that helps you do this.




October 4, 2010

Stone Reuning is president and founder of SEO Advantage, Inc., an online marketing firm and website optimization company that helps businesses turn their websites into powerful lead and revenue generation tools.

Beginning with a focus on search engine optimization in 1999, SEO Advantage now brings a full multi-disciplinary approach to each client website. Clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services. Experts in SEO, social media optimization, online reputation management, and website conversions work hand-in-hand with small business owners and client marketing departments providing complete copywriting and creative web design support.

You’ll find SEO Advantage referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as popular ebooks like The Small Business Blogging Blueprint.

Stone, thank you for so much info on FBML. However, keep in mind that Facebook will completely stop supporting FBML this coming January. They are already starting to phase it out in the “box” tab at the top of a profile. In January, Facebook will be moving to iframes to take the place of FBML. Just thought I would share so people don’t go making up all of these FBML pages on Facebook only to have them disappear in a couple of months.

I have heard so much of FBML but I still dont know how to use it. My FB page is still the same the first time I use FB. thanks for this post.

Thanks for sharing. I’ve been looking up info on FBML and it’s helpful to finally find a post with info/code that’s actually useful.

Hey thanks for the great post! It’s hard to keep up with such a fast changing topic, but I give all my credit to you (and blog posts like yours) and The Fan Page Factory (http://www.facebook.com/thefanpagefactory). You guys keep me on my toes with your up to date, helpful and innovative info! Thanks again! Enjoy.

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