I Want a Viral Video!
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack’s social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
aww, that’s not a recent viral video. 😉 Dove’s Evolution campaign already came out with a second iteration about 9 (?) months ago! 🙂
Here’s a really recent viral video. 😉
Thanks Tamar. But if you’ll notice, Tim referenced Pork N Beans in his post at Daily Fix, so I didn’t want to completely lift his post 😉
What’s interesting is that their success is due to finding a popular idea that is compatible with the message they want to vehiculate about their brand. They’re latching onto the self-esteem/real beauty movement the same way that other companies are latching onto environmentalism.
You make an excellent point. It’s an accurate summary of the plight we all feel with some clients, but I’d like to see a follow up post on how to best convince clients of this dilemma. Further, how can we convince them to invest in a viral video that doesn’t reinforce their central selling point? It becomes especially difficult when you talk about posting the video on youtube, at which point they won’t even get the link-juice.
“What’s interesting is that their success is due to finding a popular idea that is compatible with the message they want to vehiculate about their brand”
Gab you are exactly right. And this is how we can deal with clients that want a ‘viral video’, by educating them on how and why videos go viral. Then explain to them how if they can create a video that gives us value, and that also delivers a message that’s consistent with their branding, that if it goes viral, the company can also get positive exposure, as Dove did.
Viral video is so often used wrongly I glad to read this article. You are so right, there is a big difference between just a video, and a video that goes viral. Thanks
Read by small business people, our newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:
Our newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales. Subscribe here. Your email address will NOT be given to third parties.
FreeFind Site Search Engine – FreeFind adds a “search this site” feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind’s advanced site search engine and automatic site map technology can be added to your website for free.
Buy UPC Codes
Get your products listed online!
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
Small business support through education, resources and community
The directory of the best small business sites and tools.
Copyright © 1998 – 2019 Search Engine Guide All Rights Reserved. Privacy
Research & References of I Want a Viral Video!|A&C Accounting And Tax Services
Source
0 Comments