Is your design portfolio hurting you?

by | May 20, 2019 | Uncategorized | 0 comments

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Is your design portfolio hurting you?

Most are a collection of case studies describing, in detail, the process for each project. Which might sound reasonable; but as a hiring manager I know how a design process works. The particulars of process look remarkably similar from project to project, and don’t actually tell me much about what makes the work unique.

It surprises me that this approach is so common. Designers have the skills to treat their portfolios as a design exercise: to understand their users and create experiences that meet their needs.

Or is it just me? Are other hiring managers getting signal I’m missing? I asked in the Designers Guild, a popular design community, and other design managers agree:

So, what should you do instead?

Again, your portfolio is itself a product, with known target users and a clear success metric:

Your users are design managers and recruiters. Each is looking for a needle in a haystack, where the haystack contains multiple needles. They’re incentivized not to linger on a given candidate: since most will be below their bar, their best bet is to dismiss candidates quickly and expand the number they can screen. Time is not on your side.

Success looks a lot like success for an e-commerce site: you want conversions. Every time a hiring manager or recruiter contacts you, that’s a conversion. Granted, there are good conversions and bad ones.

And as design manager Mike Mariano noted, “The portfolio is just a means to a phone screen, where the real interview begins.” You’re trying to pique someone’s interest rather than to give them a complete picture.

As you consider how to represent a project, think about what you did differently — from other designers, from other projects, from your standard approach. On occasion that will be process-related (how you did what you did), but more often it boils down to what you did, why you did it, and what you learned along the way. Tell a story about you, and why your involvement in this project produced a unique and interesting result — rather than a story about a design that happened and you were there. Here’s how you might do that:

While the projects matter most, your portfolio’s home page makes the first impression. Some suggestions there:

Confused? Overwhelmed? Don’t be afraid to ask others — even hiring managers for jobs you’re looking at — for feedback. I’m happy to provide an opinion myself; drop me a line. But be prepared for me to try and recruit you…

Thanks to Frances Yun, Timery Crawford, and Raymond L for reviewing and proofreading.

Is your design portfolio hurting you?

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