Learning Charisma

Publication Date: June 01, 2012

Many believe that charisma, the ability to captivate and inspire an audience, is innate. But through research in the laboratory and in the field, the authors, who all work at the University of Lausanne, have identified 12 tactics that help managers become more influential, trustworthy, and “leaderlike” in the eyes of others. Great orators and politicians employ these techniques instinctively, but anyone can learn how to use them. Nine of the tactics are verbal: metaphors, similes, and analogies; stories and anecdotes; contrasts; rhetorical questions; expressions of moral conviction; reflections of the group’s sentiments; three-part lists; the setting of high goals; and conveying confidence that they can be achieved. Three are nonverbal: animated voice, facial expressions, and gestures. Though there are other tactics that leaders can use–repetition, humor, talking about sacrifice–the 12 singled out by the authors have the greatest effect and can work in almost any context. And the research shows that they also have a larger impact than strong presentation skills and speech structure. This article explores the 12 tactics in detail, providing examples from business and politics, and offers guidance on how to start implementing them. A manager’s goal should be to incorporate them not only into public speaking but also into everyday interactions. They work because they help you create an emotional connection with your audience, even as they make you appear more powerful, competent, and worthy of respect. People who use them effectively will be able to unite their followers around a vision in a way that others can’t. And in the authors’ study, executives who practiced them saw the leadership scores that their audience gave them rise by about 60%.

Pages: 5

To download this product after your purchase, simply sign-in to hbr.org and visit the “Purchases” area of your account.

Educators: Register as a Premium Educator at
hbsp.harvard.edu
, plan a course, and save your students up to 50% with your academic discount.

Students: Tell your instructors about the savings at
hbsp.harvard.edu.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order.

When you place your first order on HBR.org and enter your credit card information and shipping address, ‘Speed-Pay’ ordering is enabled. ‘Speed-Pay’ is a service that saves the credit card details from your most recent purchase and allows you to re-use that card for future purchases. If you click the Speed-Pay button on any product detail page, your order will be charged to the most recent credit card information attached to your account and shipped (if applicable) to the last address we have on file for you. For more details

Educators: Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.

Students: Tell your instructors about the savings at hbsp.harvard.edu.

Note: Quantity pricing discounts will be reflected at Checkout, prior to submitting your order. If you need to make additional copies to distribute, please purchase copyright permission.

Ebook: A digital book provided in three formats (PDF, ePub, and Mobi) for the price of one. Accessible within “My Library” upon purchase.

Hardcopy, paperback, softbound, magazine: Physical copy shipped from our warehouse to your requested shipping location.

PDF: PDF digital file. Accessible within “My Library” upon purchase.

Bundle: A themed collection containing two or more items at a special savings.

Note: Some of our products are available in other languages besides English, for example a “Spanish PDF” format means you will receive a PDF in the Spanish language.

A security code is added protection against credit card fraud. It is a 3 or 4 digit number appearing on the front or back of your credit card. See examples below.

Visa and Mastercard
The security code has 3 digits and appears on the BACK of the card in the signature panel.

American Express
The Card Identification Number (CID/4DBC) is a four-digit, non-embossed (flat) number that is printed on every American Express Card.

The CID/4DBC is ALWAYS located ABOVE the embossed (raised) account number on the face of the card. In some instances, the CID/4DBC is located on the left side of the card, but is always above the account number. Some cards have a four-digit number embossed below the account number, but this is not the CID/4DBC

If you have a promotion code, please enter it below. This promotion code field is case sensitive so please type all capital letters.

This product is intended for individual use only. To learn more about volume discounts for organizations and license opportunities for consultants, contact Lindsey.Dietrich@harvardbusiness.org.

Unable to locate your subscription account #?

Click here

Learning Charisma

Research & References of Learning Charisma|A&C Accounting And Tax Services
Source

Share on Facebook

Tweet

Follow us