Managing Public Opinion in a Crisis: BP CEO Tony Hayward

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Managing Public Opinion in a Crisis: BP CEO Tony Hayward

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Publication Date:
September 28, 2011

Source:
INSEAD

BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.

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Managing Public Opinion in a Crisis: BP CEO Tony Hayward

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