Optimizing Your Business Listing for Local Search Supremacy

by | Dec 10, 2018 | Best Business Helps | 0 comments

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Optimizing Your Business Listing for Local Search Supremacy

Articles


Ranking Factors: What Determines the Ranking Results in Local Search?

Dave Cosper is Vice President of EZlocal. With over a decade of experience in sales and marketing, he oversees all aspects of marketing, product development and client services efforts. Dave has been instrumental in the early success of EZlocal, introducing innovative products and marketing programs from the ground up.

An expert in local Internet-search marketing, he has spent significant time with Local SEO competitive analysis and management of digital media across Local Search.

He has been a key contributor in various companies through start-up, survival, turnaround and growth modes. He holds a Bachelor of Architecture degree from Iowa State University of which he credits his outside-of-the-box creativity.

You can find Dave on Google+, LinkedIn, and Slideshare.

Thanks Manish. Part II to this topic will focus on the implications of mobile search on local seo.

Dave

Your information is GREAT!!

Please consider a RE-SEND with the ILLUSTRATIONS REPEATED BELOW your complete message. This will allow for your illustrated messages to not become CUT-OFF from the advertisements AND MAKE YOUR MESSAGE UNDERSTANDABLE.

Best Regards,

Dave2

Good article – I definitely feel that there is a lot more focus on the citations and reviews now, having lots of content and media is obviously good but it it’s not enough by itself. Businesses need a big presence online, in the places that matter.

I am working with a company right now for which local search is very important. This info is gold – and I thank you very much!

This article is really helpful, especially for small business owners who are trying to advertise to a specific geographical territory or location. Search engine optimization for these people is best done by utilizing the vertical and localized search engines–that way, potential clients or customers can better view small and local business websites. Social media sites on behalf of local businesses can also be optimized so that they also receive search results and traffic from those avenues as well!

Thanks for the informative piece, and I look forward to reading more!

Dave,

What would be your advice be for a home-based business? In other words, is it OK to use your home address for a Google Maps submission? I don’t want people coming to my home for my product or service.

Thanks,
Steve

Steve-

Great question. Within the business centers of Google, Yahoo and Bing there is an option to “hide” address – this is specifically for home-based businesses. Here is a screen shot of the Location Settings screen in the Google LBC: http://bit.ly/9FvyIK

As for other IYP sites, many do not have this option. I hope this helps.

Thank you for this article. I was always wondering why my normal SEO tricks don’t play any changes in Local Business Listing rank. I never tried to get reviews for my website from others in Local listing sites. Anyway let me try this too.

Great article. Local is an often overlooked but valuable resource.

Thanks for the information. I have always wondered how Google decides how to arrange their list of local business’s

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