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Leadership, Culture, and Transition at lululemon (Multimedia Case) Publication Date: December 21, 2010 The case examines leadership and organizational change within a strong culture context...
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High-Performance Marketing: An Interview with Nike’s Phil KnightNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into...
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