Site Clinic: Beat Competitors With Better SEO And Backlinks

by | Dec 7, 2018 | Best Business Helps | 0 comments

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Site Clinic: Beat Competitors With Better SEO And Backlinks

Articles

Jackie Baker is an internet marketing analyst with SiteLogic Marketing (http://www.sitelogicmarketing.com) where she focuses on auditing websites as well as SEO, social media, usability, and information architecture consulting. She comes to the industry from a marketing/PR and website development background. Jackie maintains an active presence online through her blog RegardingHorses.com (http://www.regardinghorses.com) where she shares her love all things equine, particularly therapeutic riding.

Jackie,

Thank you for your comments. I agree with many of the items you mention and will look at implementing them. However, I think your feedback about the location specific pages being “”too specific” are incorrect. We get our most qualified leads that convert to sales from people searching for very specific destination information.

The traffic is certainly higher from optimizing pages for more general terms, but the key is to get qualified leads and not build traffic. That is why a mixture of pages optimized for both general and specific terms is a better business strategy.

Let me know if this makes sense.

Thanks again,

Mark Siegel
Managing Director
Golfasian Co. Ltd.
+66-(0)2-714-8470
http://www.golfasian.com and http://www.thailandgolfzone.com
The golf experts in Thailand, Vietnam, and Cambodia!

Mark,

I do agree, you will get your most qualified leads from people who are searching for exactly what you have to offer, namely the location specific golf courses and packages. However, you will get many qualified leads from more general terms as well, even if the percentages are lower compared to the traffic.

The issue here is that you are optimizing primarily for locations that very very few people are searching for. Thailand receives a handful of searches, but the other locations are getting none or next to none. You do need to keep using these, because those few people are your most qualified leads. However, that is an incredibly small amount of searchers. If you emphasize the general phrases more throughout the site (while still including the locations), you will gain more traffic but you will also gain more leads from people who are looking for a great destination. Pair the primary phrases with the locations every time you use them, and you will target both. You have lots of pages and good information on your site, so you can easily optimize for both, or one or the other that is most appropriate.

Does that clarify what I meant a little better?

Unless the search is very high locational pages should be added as travel gents new york…the search here would be much less but highly targeted…

The index page can be targeted for general term…travel agents

The former will show much earlier in SERPs while the latter will come after much efforts and wait..

Hey Jackie,

I agree with your post. If we are doing proper on page optimization with targeted keywords and we have a quality links then we can beat our competitors.

I am just starting to optimize my website and try to promote it up the search engines. I can see that this is not going to be an easy short term task. Thanks for your suggestions.
Jay

Thanks a lot for the advice. For newbies like me, we are on the ehat of making links coz we wanted to see the results in the shortest possible time. And with what you have said, I guess I will have to do it a bit slower.

Thanks, Jackie, for sharing your great tips. I do believe that you follow the rules and do stuff the right way, you can get great results on all major search engines. Link building is a big one though and could be very time consuming, but is definitely possible.

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