Site Search Analytics – Pattern Analysis to Improve Your Site

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Site Search Analytics – Pattern Analysis to Improve Your Site

Articles

Your site search data, the phrases your website users type into your
internal site search engine, is data that is swimming with insights into
helping to make satisfied customers with your web site. 
If you are someone that is responsible for the performance of a site,
this is most likely information that you’ve never looked at and may have
not even known existed.  But, you’re going to want to become familiar
with it because it’s about the best place you can go online to learn what your users want.  Read the first post in this series for why.

Let’s start with a major analysis type that we can use with this data to improve performance, pattern analysis.

With
this type of analysis, you look at what your queries have in common or
what’s odd about them.  Basically, as the name suggests, any patterns that you can identify
when looking at the main phrases being used by your visitors.  If you
study these groups, you should be able to gain insights into the content your visitors want and need.  Take a look at these search terms for a minute or two (click for enlarged version)…

In
looking at the queries, you can clearly tell this site is in the
medical field.  What kinds of interesting patterns do you see?  Here are
a couple of my observations…

I
could keep going, but this gives you an idea of the different types of
groupings that you will come up with if you just observe what the
queries are.  Once you do this, you will start to see patterns emerge that will give insight into what’s going on with your visitors.  This will lead you to ask a lot of questions that will start you down the road to finding answers to why searchers are acting the way they are.  That’s where the gold is.

Here are some of the types of patterns you should keep your eyes open for that will help improve your site…

Sometimes
thing will jump out at you immediately after you identify a pattern and
other times you might have to play with the data a bit.  After you’ve
established patterns and have identified the questions that they spark,
it’s time to seek out those in your organization that can answer the questions about visitor intent thoroughly.  Those answers will be a helpful guide to improving your web site performance.

Mike Fleming specializes in Analytics and Paid Search for Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. You can follow Mike on Twitter at @SEMFlem. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a girl who threw a snowball at him one day…then married him.

Mike and the team at Pole Position are available to help clients expand their online presence and grow their businesses. Contact them via their site or by phone at 866-685-3374.

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From Admin and Read More here. A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH? Competence Advancement is definitely the number 1 crucial and significant issue of attaining true good results in most occupations as most people found in your population and additionally in Around the globe. Thus fortunate to focus on with you in the next pertaining to just what powerful Skill Expansion is;. exactly how or what solutions we operate to attain objectives and inevitably one will probably work with what those enjoys to achieve each individual day for a full your life. Is it so amazing if you are ready to build up resourcefully and obtain success in just what you believed, planned for, follower of rules and worked well hard just about every single afternoon and most certainly you come to be a CPA, Attorney, an master of a massive manufacturer or quite possibly a health care provider who will very bring amazing benefit and principles to others, who many, any contemporary culture and neighborhood certainly esteemed and respected. I can's believe I can allow others to be major expert level just who will add substantial alternatives and help values to society and communities nowadays. How satisfied are you if you turn out to be one such as so with your own name on the label? I have got there at SUCCESS and get over all the complicated elements which is passing the CPA qualifications to be CPA. On top of that, we will also go over what are the disadvantages, or other concerns that might be on the technique and the simplest way I have in person experienced all of them and should demonstrate you the right way to rise above them.

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