Social Media Or An Electronic Billboard
Eric Brown has (30) years in the Multi-Family Apartment Business having built and developed over 17,000 apartment units, both market rate, luxury and tax credit apartments. Having started Urbane Apartments in 2003 after leaving a lengthy stint as a Senior Vice President at Village Green Companies, a national apartment developer, Eric decided he wanted to create wealth, and set out from Corporate America on his own and created Urbane Apartments in Royal Oak, MI.
I think it’s dangerous to recommend that companies use their own name as a metric for the performance of a campaign – 99% of the time, this should be a baseline, not a performance metric. Too many unscrupulous “SEO” companies out there get a client to rank for their own name, and call it a day.. ignoring optimization on the terms that the client actually needs to be ranking for.
The conversation is a great point – until you actually engage customers, you’re not making use of social media. Aggregating your blog feed doesn’t count!
The conversation thing is great. I know participating and communicating is a great strategy to succeed at social media marketing. and this participating requires time. You really have to put some effort and spend some time. In doing so you may achieve success marketing your business through social media.
For many just launching a few profiles is a good step. Many companies still think it is a waste of time. The conversation part is tricky. It requires a tremendous amount of proactive efforts to get web traffic reciprocate.
Lyal, Good Morning and thanks for stopping by.
It is my belief that if you create something Remarkable, something worth “Talking About”, then folks should be taking about you. If I am paying X dollars to the marketing agency and I google my name, then I would expect to see lots of articles, press releases, web pages, etc.
I agree with you to a certain extent. I think the trick is knowing how long you need to build up engaged interaction. The other issue is that the vast majority of blog readers only lurk.
Getting participation is extremely difficult. I’ve watched my recent (3 week) entry into social media for business start to gain traction with viewership, re-tweets, RSS subscribers, and bookmarking. However, here’s the interesting thing. Commenting isn’t happening. Or, at least not the way I’d expect. I get comments through the blog email vs. on the actual post. I’m calling them “stealth” fans. I’ve yet to determine why this happens. Any ideas?
Hello!, I agree with you… The real thing is that there are a lot of agencies out there that convince their clients that they are doing something with social media because they just created a Facebook profile or are posting daily on a blog that nobody sees or that is commented only by the same guys at the agency… The challenging part for an agency to answer is how to generate a conversation, and what kind of strategy their clients should use on social media. Building profiles or blogs is something that nowadays anybody can do, but I believe that not everybody have the answers for the other questions…
Alejandro, Good Morning, Thanks for stopping
You pose an even larger question, Is it even appropriate for the agency to engage in a conversation with your customers.
In defense of any agency, how could they even know what to say, and doesn’t your customer want to talk to you, and not an agency?
I think that these fundamental questions and issues are why most successful Social media campigns are done In House
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