Social Networks, Your Way
Beth Harte is a marketing, communications & social media consultant, speaker and professor that started her career when companies barely had e-mail—let alone websites. Experiencing Web 1.0 first hand, she also enjoyed the mad dash towards implementing integrated marketing communications and SEO/SEM. Beth is deeply engaged with marketing, PR & social media and helps companies do the same. Being a firm believer in ‘walking the walk to talk the talk,’ Beth blogs at The Harte of Marketing where she shares tips, opinions & observations that she’s experienced firsthand or picked up from some of the best marketers, communicators and social media leaders in the world.
Funny, your rules are almost identical to mine. 🙂
I would have to ask, what exactly does “I mean know pretty well” when you refer to linkedin? I do understand not linking to complete strangers (ok I was guilty of that when I first signed up) but there are connections I have made through linkedin that led to relationships that were not face to face. Other bloggers in my niche (construction) or people looking to connect because they are interested in what “my story” is with blogging for business.
I guess I am not quite so picky, but like you said, they are my rules. I look at it like this, I am there to connect with people and since I spend every waking hour in front of this computer (ok, little exaggeration) I need to network somehow. (twitter and facebook are really better for that).
Keith
I agree with you, Beth. I believe a fine line exists between one’s professional life and personal life so it’s important to have some idea of what you want to achieve or experience before diving willy-nilly into social networking.
Maybe it’s just me but I cannot fathom how anyone can follow hundreds (much less thousands) of people on Twitter! I have a hard enough time keeping up the couple dozen I’m following. It can quickly and easily distract you from tasks and projects at hand.
So it’s also necessary to set up your own rules of engagement – how much time you’ll spend on Twitter/social networking – otherwise, by the end of the day, you’ll have to explain to the boss why that report didn’t get done!
@Sarah Fowler, Interesting indeed! I just had someone on Twitter share that Twitter was better than LinkedIn for networking…I guess it’s all in what your goals are and how you use the tools. 🙂
@Keith, when I say know pretty well, I mean I know them either from working or partnering with them or via several serious conversations elsewhere before adding them to my network. I also used to add people when I was new to LinkedIn, but I no longer do that. I have had people want to LinkIn with me because of my blog or seeing my somewhere else and I will send them a note to connect on Twitter or Facebook first. Usually they do, but sometimes they don’t. If they don’t then I know it was not a good contact. As well, when I LinkIn with someone, that gives them access to my contacts…so I am a little bit more cautious these days.
@Bonnie Parrish-Kell, this is a situation that a lot of people are facing these days. You need to be “real” but that might mean going off the corporate radar screen in conversation. A lot of folks balance this quite well, but they are also working for companies that have social media as part of their corporate strategy (for the most part). As for following lots of folks, Chris Brogan wrote a great post on how he follows so many people (over 15K!): http://www.chrisbrogan.com/how-i-use-twitter-at-volume/
Being involved in a social network takes time and is time consuming. Why? Because it takes time to develop relationships. It will be interesting to see if the concept of building customer relationships on Twitter takes hold over the next year (in a majority fashion, that is).
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