Take Your Pinterest Strategy to the Next Level

by | Sep 17, 2018 | Best Business Helps | 0 comments

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Last Updated: May 5, 2017
Pinterest has become a proven and reliable social media platform for marketing your business. If you want to really get the most out of Pinterest, follow these steps for taking your Pinterest marketing to the next level.

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Pinterest has moved beyond being the new social network on the block and proved itself as a true marketing powerhouse—developing a huge and devoted user base and driving traffic to websites at incredibly high volumes. A little while back I shared some tips on how to get your business started on Pinterest. Now let’s move a bit further, into more advanced tips and tactics to get the most out of Pinterest for your business.

Here are some tips to take your Pinterest strategy to the next level:

1. Leverage the power of keywords

Keywords are, well, key on Pinterest. They help build your searchability on Google and other search engines and help you get found on Pinterest. Pinterest’s Guided Search feature makes it easy for users to find content based on specific keywords. Having the right keywords in the description of your pins and boards will help get your pins found in a Guided Search. There’s also the Pinterest Interests tool, which helps you find new pins based on what you’ve already been pinning to your boards. The tool scans the topics and keywords you’ve been pinning and suggests similar pins that you might like. Make your pins more searchable by being as detailed as possible in your pin’s description and the description of your boards. Try using hashtags to highlight certain keywords in the pin’s description to get found in a search and with the Interests tool. Hashtags on Pinterest operate the same way that they do on other social networks. Pinterest users can click on the hashtag to see other pins that use the same hashtag.

2. Interact with others

To truly be participating on Pinterest, you shouldn’t simply be pinning content and leaving it at that. Take it a step further and interact: follow other people/brands, repin others, leave comments and likes, and invite guest pinners (Click “edit board” to add a guest). If you’re pinning content that features another person or business, or curated content from another source, tag them in your pin description by using the ‘@’ symbol and their user name with no space in between. They will get a notification that they’ve been tagged in a pin and will be more likely to repin that content, share with their followers and engage with you.

RELATED: 5 Ways to Effectively to Market Your Business with Pinterest

Also consider adding group boards to your Pinterest account. Group boards are boards that you and any Pinterest users you choose can pin to. Group boards are a great way to get your content seen because the board is added to the boards listed on each pinner’s profile. People who find and follow the board will see your pins and the pins of your contributors, giving your content more exposure.

3. Don’t just pin your own content

Of course, sharing your own content on Pinterest it key, but pinning relevant content from around the web can help build your brand as a go-to “taste maker.” Find “repinnable” content by searching via keywords, browsing different categories, or finding other great curators to follow.

4. Invite guest pinners

Inviting guest pinners to have access to specific boards is a great way to engage customers and involve them as co-creators of your brand. To invite a guest to a board, click “Edit Board” then type the name or email address of the person you want to invite. Note: If you’re inviting someone via email, that address must be associated with an existing Pinterest account owner.

5. Gain insight from analytics

Take full advantage of the analytics Pinterest provides to gain valuable insights and inform your strategy. If you haven’t already done so, enable Pinterest Analytics by connecting your Pinterest business page to your website. After that, you’ll be able to access your analytics dashboard by clicking your account name in the top right corner of your Pinterest homepage. 

Editor’s note: Not using email marketing yet? Or not happy with your provider? BusinessknowHow.com uses and recommends Constant Contact. Try it free today.

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Ellen Williams, Constant Contact Regional Development Director, New York and Southern Connecticut

Ellen has over 20 years of technology and marketing experience and has presented to over 4,000 small businesses, nonprofits, and associations. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their businesses.  

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From Admin and Read More here. A note for you if you pursue CPA licence, KEEP PRACTICE with the MANY WONDER HELPS I showed you. Make sure to check your works after solving simulations. If a Cashflow statement or your consolidation statement is balanced, you know you pass right after sitting for the exams. I hope my information are great and helpful. Implement them. They worked for me. Hey.... turn gray hair to black also guys. Do not forget HEALTH? Talent Advancement will be the number 1 crucial and primary issue of acquiring true accomplishment in most vocations as you will noticed in our own society in addition to in Around the world. As a result fortunate enough to look at with everyone in the subsequent in regard to everything that successful Expertise Development is;. just how or what procedures we do the job to accomplish desires and at some point one will certainly job with what whomever delights in to do all daytime meant for a comprehensive everyday living. Is it so good if you are capable to produce economically and acquire good results in whatever you dreamed, steered for, follower of rules and worked very hard each individual day time and most certainly you turn out to be a CPA, Attorney, an operator of a significant manufacturer or even a health care professional who are able to seriously chip in great assistance and values to other folks, who many, any culture and community certainly adored and respected. I can's imagine I can guide others to be top skilled level exactly who will play a role important answers and help valuations to society and communities in these days. How joyful are you if you end up one just like so with your private name on the title? I get arrived on the scene at SUCCESS and get over all of the tough locations which is passing the CPA examinations to be CPA. At the same time, we will also handle what are the risks, or many other matters that could be on ones own means and precisely how I have privately experienced them and might demonstrate to you methods to cure them.

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