What Is On the Search Radar for 2010 and Beyond?
President and Founder Local Roll Call.
Local Roll Call is a search listing provider and consulting firm dedicated to helping businesses get in front of consumers and understand the complexities of the local search landscape. Carberry formed the company after realizing that many businesses large and small don’t understand the depth of local search optimization across the search engines and vertical/yellow page directories.
Dave has worked in Search Engine Marketing since 2000 and has worked with organizations ranging in size from small businesses to the Fortune 100. Dave is actively involved in the SEM Community. He speaks regularly at various search marketing and online focused conferences and is a member of SEMPO and the IAB.
A recognized expert and educator in online marketing, pay-per-click advertising, search optimization and local search. Prior to starting Local Roll Call Dave was Director of Feed Management and Search at Advertising.com and Platform-A, delivering new opportunities to clients on an ongoing basis with Consumer Shopping Engines, Paid Inclusion Programs and Cross Channel Feed dispersion.
Dave also served as Vice President of Sales and Marketing for The G3 Group. Dave has launched several successful start-up business ventures during his career, including WJFK-AM, Targetware.com and InstantPosition.com. He and his two children have also written and self published two children’s travel books. Where Was I? New York and Where Was I? Washington D.C.
I think we have only just begun with search. Some day our grand children will wonder how ever survived with Google that way it was right now. I think at that point search will be some that is vital to our business survival.
I agree, Nick, with the way technology advanced and is continuing to advance there is no question that search will become some sort of biological technology. In a sense. Hell, the search engine will probably know exactly what we want before we do.
Scott.
As I see it, SEO is going to go one of two ways depending on the technology advances.
Either search engines contine to develop new and improved ways of catagorizing results to a search term and so SEO will be constantly evolving…
or…
Search engines will hit a point where they become so cleaver or they create a technology that predicts exactly whet ther user is after that SEO as a business is no longer applicable.
We shall see! Either way…its exciting stuff!
Sounds interesting, the way i see it is for the types of advancements that people are imagining, it is going to require for us to meet it half way, in the sense that we have to be willing to give up some of our privacy for an improved way of doing things.
thanks Dave for the mention…good coverage glad to see you here at SEJ!
Search technology certainly has advanced but the “searcher” has also professed – longer search queries and performing new searches – to get the results they want and expect. So while the engines are trying to figure out what the searcher intent is, the searcher has already figured out how to get what they need. The engines may be destined to always be a step behind..
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