Your Professional Brand: Creating a Brand Essence Statement for Your Career

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How To Develop Your Skill For Great Success And Happiness Including Become CPA? | Additional special tips From Admin

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Your Professional Brand: Creating a Brand Essence Statement for Your Career

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Publication Date:
October 19, 2015

Source:
Darden School of Business

Although not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand at work. It is used in conjunction with a technical note that details how to build brands using a tool called the Brand Essence Statement. In this exercise, students are asked to use the tool to create their own Brand Essence Statement, focused primarily on the brand image that the students wish to achieve as a full-time employee. This exercise is appropriate in a general marketing, brand management, or strategic marketing course at the undergraduate or graduate levels during a module focused on branding. It should be used in conjunction with the technical tool and a discussion on Brand Essence Statements.

Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Your Professional Brand: Creating a Brand Essence Statement for Your Career

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