Home » Best Business Helps » Three Higher-Level Issues Hindering Your Lead Generation Efforts

The Best Sellers

COVID-19 Solutions & Effective Tips


The Greatest Emergency Virus Surviving 10 Steps Guide

Risk Responses COVID-19 Solutions


For Use When Travel FIRST AID KIT


Amazon Best Sellers

RSS Top Internet Today News

Three Higher-Level Issues Hindering Your Lead Generation Efforts

Three Higher-Level Issues Hindering Your Lead Generation Efforts

Lead generation is one of the toughest topics out there.

This task can never be considered as done, and there are so many factors in play that it is often hard to run isolated tests and identify what may have gone wrong.

Yet, there are common offenders that most sites suffer from. Removing the following obstacles is likely to make your lead generation efforts much more successful.

You can optimize and re-optimize each and every aspect of your lead generation page — however, it has been found that the highest conversion boost normally comes from tweaking your actual form.

There’s no single recipe to creating a well-performing lead generation form (that would make our jobs too easy, right?).

However, there’s an abundance of case studies for you to learn from and experiment with:

Obviously, if something has worked for someone, don’t assume it will work for you, too. Every site has unique circumstances helping or hindering their lead generation efforts. So, whatever you do, closely monitor and measure results.

You can do that pretty easily with Google Analytics, which integrates with major lead generation plug-ins, but for better insight you may want to set up an additional engagement monitoring system.

Finteza will help you assess your form performance, and over time, when you have accumulated enough data, you can also use Finteza to serve more personalized results through its retargeting feature.

Finteza allows you to build funnels visualizing your form performance and engagement losses at every step. You can compare desktop and mobile traffic engagement to assess possible issues and introduce quick fixes:

Once you have enough data, you can identify some events that would help you re-engage your returning users with more personalized ads and forms:

Web accessibility is sadly often ignored by lead generation experts for no good reason. In fact, according to CDC (Centers for Disease Control and Prevention) data, a quarter of the U.S. population has some type of disability.

This means 1 in 4 of your site visitors may be disabled.

Is your site catering to these people? Disabilities range from impairments to activity limitations, and every page of your site should accommodate all people with a wide range of needs.

For example, blind people should be able to navigate your site using assistive technology, and users with cognitive limitations should be able to understand your content and locate the solution.

Ignoring a quarter of your audience is not a smart business decision. Plus, inaccessible pages may result in legal actions and/or reputation crises.

When it comes to lead generation, inaccessible forms mean so many people may not even be able to complete them. This is a major conversion optimization mistake, so make sure your forms are accessible:

Making your forms accessible makes it possible for people with disabilities to join your list or complete your survey:

If it seems like too much, you can use accessiBe, which automates web accessibility optimization and monitoring. All you need is to install its script and give it some time to crawl and optimize your site.

accessiBe is a multi-feature solution that will automatically find and optimize all your site elements, not just forms. With it you will make the entire site accessible, from images to navigation menus — so your disabled users will find it easier (or even possible) to navigate your site and opt in when they feel like:

There’s often an organizational disconnect between different teams that are involved in the lead generation process. For example, in many cases, salespeople are not aware of marketing efforts behind those acquired leads, and content marketers have no idea what the sales team is even doing.

If there are remote people involved, things can get absolutely disorganized. Your webinar host may be completely oblivious to your company’s lead generation tactics. Your freelance blogger may not know your company’s main selling point, etc.

The result: Lead generation efforts are scattered, irrelevant and ineffective.

Everyone in the company should be able to contribute their thoughts and participate in the overall marketing strategy process, while organizations should ensure everyone is motivated to chime in.

Collaboration makes marketing more integrated and effective. This includes more informed persona building, competitive analysis and storytelling tactics.

Using marketing collaboration platforms will improve cross-team communication and unite your whole company around one common goal — i.e., lead generation.

ContentCal is one of my favorite marketing collaboration tools, giving everyone in your company access to the brand’s marketing calendar and allowing everyone to create social media posts as well as contribute ideas to upcoming lead generation campaigns.

It also offers monitoring, analysis and content library features allowing you to organize your assets and keep everything under one roof.

There are more calendar apps that integrate into your WordPress dashboard if you want to explore more options.

Lead generation is your company’s ongoing effort. Even if you have all the three steps above under control, your job is not done. However, fixing the three mistakes above is likely to make that job easier and more productive.

Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com. Ann has been into Internet Marketing for more than 10 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of the regular Twitter chat #vcbuzz

Recent Blog Posts

no thanks

Three Higher-Level Issues Hindering Your Lead Generation Efforts

Research & References of Three Higher-Level Issues Hindering Your Lead Generation Efforts|A&C Accounting And Tax Services

Leave a comment

Amazon Impress Gifts 50% Off HOLIDAYS&CHRISTMAS Only!


Arts & Entertainment

 Body Art
 Film & Television
 Magic Tricks


 Latin America
 Middle East
 Specialty Travel
 United States


 Individual Sports
 Martial Arts
 Other Team Sports
 Outdoors & Nature
 Racket Sports
 Water Sports
 Winter Sports
 Extreme Sports

Betting Systems

 Casino Table Games
 Horse Racing

Spirituality, New Age & Alternative Beliefs


Business / Investing

 Equities & Stocks
 Foreign Exchange
 International Business
 Management & Leadership
 Marketing & Sales
 Personal Finance
 Real Estate
 Small Biz / Entrepreneurship
 Careers, Industries & Professions

As Seen On TV

 Backyard Living
 Health and Beauty
 Kitchen Tools and Gadgets

E-business & E-marketing

 E-commerce Operations
 E-zine Strategies
 Email Marketing
 Market Research
 Niche Marketing
 Paid Surveys
 Pay Per Click Advertising
 Social Media Marketing
 Blog Marketing
 Video Marketing
 Classified Advertising
 Affiliate Marketing
 Article Marketing

Employment & Jobs

 Cover Letter & Resume Guides
 Job Listings
 Job Search Guides
 Job Skills / Training




 Console Guides & Repairs
 Strategy Guides

Green Products

 Alternative Energy
 Conservation & Efficiency

Computers / Internet

 System Analysis & Design
 Email Services
 Operating Systems
 System Administration
 Web Hosting
 Web Site Design

Cooking, Food & Wine

 Drinks & Beverages
 Regional & Intl.
 Special Diet
 Special Occasions
 Vegetables / Vegetarian
 Wine Making


 Sign Language


 Test Prep & Study Guides
 Student Loans
 Higher Education
 Educational Materials

Home & Garden

 Animal Care & Pets
 Crafts & Hobbies
 Gardening & Horticulture
 How-to & Home Improvements
 Interior Design


 Developer Tools

Health & Fitness

 Women's Health
 Spiritual Health
 Strength Training
 Dietary Supplements
 Dental Health
 Diets & Weight Loss
 Exercise & Fitness
 Men's Health
 Mental Health
 Sleep and Dreams

Software & Services

 3D Printing
 Internet Tools
 Anti Adware / Spyware
 Background Investigations
 Developer Tools
 Digital Photos
 Foreign Exchange Investing
 Graphic Design
 MP3 & Audio
 Operating Systems
 Other Investment Software
 Personal Finance
 Registry Cleaners
 Reverse Phone Lookup
 Screensavers & Wallpaper
 System Optimization
 Web Design


 Time Management
 Stress Management
 Dating Guides
 Eating Disorders
 Male Dating Guides
 Marriage & Relationships
 Motivational / Transformational
 Personal Finance
 Public Speaking
 Self Defense

Parenting & Families

 Pregnancy & Childbirth
 Special Needs


 Gay / Lesbian
 Catalogs & Directories
 Consumer Guides
 Law & Legal Issues
 The Sciences

Politics / Current Events


THE Best Sellers