6 Reasons 2012 is the Perfect Time for Social Media
As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they’re too late to the game. While I’m not going to lie and say it’s the easiest it’s ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before. I see six key reasons for this.
Reason #1 – Social Media has Reached a Saturation Point
Jennifer Cario is the Editor in Chief of Search Engine Guide and the President of SugarSpun Marketing, a boutique social media agency specializing in social media strategy for small to mid size businesses. She is also a well respected trainer and serves as the Social Media Faculty chair for MarketMotive and as an Adjunct Professor for Rutgers University’s Mini MBA program. She’s based near Pittsburgh, PA but serves clients across the United States and Canada.
I would say one of the hardest things for businesses these days is keeping up with all the different social platforms. If you are a company that has many locations it can be nightmare to keep up with all the locations and what is being said about each location on tons of different platforms. Chatmeter.com is a third party tool that helps companies see what is being shared across multiple social platforms.
Social media can be good or bad for some business depending on what goals a company is trying to accomplish. Sometimes the wrong audience can hurt a business by sharing harmful information that affects sales or service. On the other hand, a business can reach a highly targeted audience with social media and improve there business overtime with loyal customers.
The only reason for a business to not be involved in social media today is if they simply don’t have the resources to do so. Social media success relies heavily on being active. Just signing up and creating a page isn’t enough.
Well sure Nick…but that doesn’t mean most of them still aren’t. We see great adoption rates from big business, but beyond throwing up a quick Facebook Page they then ignore…it’s still just a small percentage of small business that really gets out there and leverages social media. The problem is, they get overwhelmed at what “active” means. They need help and resources to figure out where to spend that limited time to get the most bang for their investment.
The problem with the 86% number is that it doesnt represent active users to a great degree. Social metrics overwhelmingly point to women who use the systems. Men working and selling sheet rock or heavy equipment are not going to find a great advantage (TODAY) from posting about their new heavy earth mover on facebook, or, urbanspoon(lol). Of Course, Google’s recent integration might change that… but,its going to be a WHILE…
IxNae on social for Infrastructure/professional/industrial/manufacturing and a whole lot of other arenas.
I’m not sure I agree totally with Matt. I was in the airport the other day and overheard an elderly – at least 80 – say, “I saw today on Facebook…”
I was only walking by and didn’t stop to ask him about how he uses fb, but I was amazed that he was using it for something besides pictures of his grandkids. I think that fb might just be how people consume 99% of their media, advertising, news, and maybe even search in a couple of years. What a giant problem it would be for Google if fb decided to make their own search engine and integrate it at the top of the page somehow. There would be almost no reason to ever leave fb again!
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