Google+ for Business doesn’t have a lot of pluses
These are all cool features, but they were already there, so the fact that businesses can use them is not the most exciting announcement Google has ever made. So, if you liked Google+, you’ll like Google+ for Business, because they are hard to tell apart.
Originally published on Biznology
Mike is an expert in search marketing, search technology, social media, publishing, text analytics, and web metrics, who regularly makes speaking appearances.
Mike’s previous appearances include Text Analytics World, Rutgers Business School, SEMRush webinar, ClickZ Live.
Mike also founded and writes for Biznology, is the co-author of Outside-In Marketing (with James Mathewson) and the best-selling Search Engine Marketing, Inc. (now in its 3rd edition, and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007.
I’m pretty much operating under the “it can’t hurt” attitude when it comes to Google+. It’s another potential touch point to interact with your target audience, a good place to share content and maybe get a few quality links. As far as I can tell, Google+ is still very much populated with marketing and tech professionals. If brands really want to succeed on Google+, there needs to be more of the “average” user.
Totally agree, Nick. I haven’t spent much time on it yet and I am not sure it is worth my time at this point. But certainly it can’t hurt.
I was rather disappointed with the business pages roll-out as well. I thought it was going to be different than the personal pages. Hopefully with enough feedback they can change it.
The problem for me is that Google has handed control over brand pages to individual users’ accounts, and those accounts may be disputed when those users leave their companies.
Of course, corporations can insist that only corporate email accounts be used to create these “Business pages”, but then the individuals cannot use those accounts as their own; hence, Google will force businesses to create their own Google+ accounts anyway — thus defeating the purpose of what they intended.
I haven’t used it much at all. Thanks for this post as you have saved me some time. Appreciate it.
I think Facebook is here still in the lead and Google+ will need a lot of time to catch him. In the end people will decide.
I agree, Google+ for business did not meet the hype. It is true it will not hurt to be on it, but I think that businesses that adopt it first will have an advantage because there is not as much competition for content. Meaning the people who are on Google+ have a better chance of seeing your content and paying more attention to it. On the other side there are only a select few groups of people who are using Google+ right now. At Chatmeter we added +1 and a link to our G+ account because it won’t having.
Here’s a look at what features Google+ for business could offer against Facebook Pages. Check out: http://www.pcworld.com/businesscenter/article/235314/why_facebook_pages_will_triumph_over_google_business_profiles.html
Well, of course Google+ pages are still at the early stages. That’s why I’m not as disappointed as most of you. Still I do hope that those business pages get a small lift so that more people see a reason in plussing you.
I haven’t seen Google’s true strategy on how they plan to separate themselves from Facebook with Google+. What does it offer that other social platforms do not offer? Thanks for sharing.
I agree, google+ pages were a let down so far.
I do think thought that the +1 button is going to really change things on the web.
Here is an article I wrote on how I think google will use this information in the future.
http://www.profitworks.ca/blog/245-google-plus-one
Hi Benjamin,
Google+ doesn’t offer much that other platforms don’t. The major difference isn’t in what is offered, but in what the default is. Facebook, by default, shares whatever you post with your friends. Twitter, by default, shares what you post with everyone, whether you are friends or not. Google+ has you choose the group to share with (they call the group “circles”).
You can post whatever you want so any group can see it with every service, but the defaults matter. If you like the default of Google+, then it might be for you.
Given that G+ is owned by the GooglePlex and they are out to regain market share from Facebook it is likely that as SEO people we need to be as engaged with this social network as much as we can be.
Google+ has promise but it’ll be difficult to get the majority of people to shift away from Facebook and/or Tumblr. Its got a few rough edges regarding integration with other services like Buzz but I expect Buzz to eventually get dropped since Google+ does everything Buzz does but better.
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