How to Use SEO to Promote Medical Software
January 16, 2018 Comments
These days, you can’t forget SEO. The world of e-commerce is simply too competitive. The same goes for promoting medical software.
To compete and successfully promote your software, you need to come up with a guaranteed SEO strategy.
Search engine optimization, or SEO, is a process by which web developers influence search engines. The goal is to increase search engine rank so the optimized pages appear in search engines’ top results.
After all, consumers rarely go to the second page of results. In fact, few scroll beyond the first few results.
So a guaranteed SEO strategy is a must.
Thankfully, SEO is a multi-faceted process. There are several ways you can create a guaranteed SEO strategy.
Let’s review the most popular and effective methods below.
Original, high-quality content is arguably the most important SEO tactic.
Consumers use search engines because they are in need of information. Site content contains that information.
You must ensure your site contains only original, high-quality content for a number of reasons.
First, content that is of high quality is credible. It shows that you know what you’re talking about.
Consumers want businesses that are legitimate and know their trade.
After all, the Internet is a breeding ground for scams.
Second, e-commerce is very much a niche-driven market. Consumers are on the look-out for something specific rather than general.
For that reason, your content needs to be original. General topics are covered on just about every site. Consumers won’t sift through all of those sites to find yours.
If you create something original, though, you stand out.
Many business owners and first-time web developers think that search engine optimization is limited to content. It’s not.
Search engine bots crawl every readable portion of a website. Therefore, all of those portions need to be optimized as well.
Headers and page titles should be optimized as should URL slugs.
Additionally, you should optimize your pages’ meta descriptions.
Those who are new to SEO likely have never heard of meta descriptions. Meta descriptions are page summaries that appear on search engine results pages (SERPs).
Meta descriptions aren’t seen on the actual pages. If a page doesn’t have one, search engines display a preview of the page’s content instead. For that reason, meta descriptions are easily overlooked.
Another portion to optimize is alternative page text. Alternative page text appears in lieu of your images if they should happen not to load.
Reviews have a huge impact on the marketing world. In fact, 88% of consumers read reviews prior to making a decision.
As such, you should include reviews of your products and services on your website. The most effective places are your product and service pages. Another effective place is a separate page dedicated to reviews.
Many search engines display reviews when consumers search for reviews of a company. These reviews are often denoted as five stars. As such, you should consider including a five-star ranking system on your website.
Search engines take links into account while ranking sites. Links do a few different things for your guaranteed SEO strategy.
First, well-chosen, well-placed links lend your website credibility.
All links should be credible. They should contain high-quality content. They should also lead to a reputable, trustworthy site.
Additionally, all links should be relevant to your content. Specifically, they should be relevant to the word or phrase in your content to which you’ve attached them.
Link building also serves as a networking opportunity. Many sites that find themselves featured on other sites will, in return, feature those sites.
Keywords are the words and phrases that consumers use to find information on websites. They, along with consumers’ geographic locations, are what search engines use to rank websites according to relevance.
For that reason, it is imperative that you incorporate these keywords into your website.
Keywords can be difficult to determine. Thankfully, there are a variety of online tools that you can use to identify the keywords most beneficial to your business’s website. One such keyword finder is KWFinder.com.
It is important to keep in mind that many keyword finders require some sort of investment.
Whether it’s a subscription or a purchase, you should be willing to pay. The return on investment you receive will be well worth the money spent.
Every brand and product has a target audience.
A target audience is the consumer demographic at whom your brand or product is aimed.
Identifying this audience is key as it helps you make important marketing decisions.
Making poor, uninformed decisions results in loss of time and resources.
Once you have identified your target audience, you should customize all of your content to appeal to that audience. Word choices and sales pitches should reflect the needs and desires of the audience.
For example, let’s say you find that most of your medical software’s consumers are doctors. So they can find out more about your software, you’d word your content so that it speaks directly to those doctors. You’d use phrases such as “your patients” and “your staff.”
Google Analytics is a powerful tool available to those who have a Google account.
Google Analytics works by keeping track of your website’s metrics. It notes the demographics of those who visit your website. It also records the time and day of their visit to your website.
Additionally, the tool displays where those visitors came from.
By using Google Analytics, you can analyze your site’s traffic. You’ll be able to determine who is interested in your site, why, and when they’re most likely to arrive.
Tracking and analyzing traffic metrics is another important part of search engine optimization. Those metrics help you make smart decisions concerning your content and guaranteed SEO strategy.
At Search Engine Guide, we specialize in providing small businesses with search engine marketing resources. From content to link building to social media to online reputation management, we cover it all at Search Engine Guide.
For more information on search engine optimization, check out our SEO blog reel!
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