Social Media Works Precicely Because Consumers Think it Doesn’t
Jennifer Cario is the Editor in Chief of Search Engine Guide and the President of SugarSpun Marketing, a boutique social media agency specializing in social media strategy for small to mid size businesses. She is also a well respected trainer and serves as the Social Media Faculty chair for MarketMotive and as an Adjunct Professor for Rutgers University’s Mini MBA program. She’s based near Pittsburgh, PA but serves clients across the United States and Canada.
Hi, Jennifer Cario
Thanks for sharing Coca-Cola’s senior manager of marketing strategy.
I also believe that customer loyalty is the springboard for positive word-of-mouth. Social media has revolutionized this by giving consumers the ability to see who their friends and colleagues speak on Facebook, follow him on Twitter or subscribe on YouTube effortlessly.
“Drilling down into the Coca-Cola family and identifying the engagement and sales impact of those brands is going to be a far better judge of social media’s impact on the brand.”
I think a lot of bigger brands with a lot of divisions and niches need to remember that. When your brand is that large it’s hard to notice improvement unless it’s a “big win.” But when you hone is on specific products those wins get a lot bigger and more traceable.
Well I guess Social Media is the best way to let people know about whatever business you have. When you see you’re not earning that much from doing social media marketing, don’t rush because it’s a process…
Well put Jennifer, Thanks
Social Media is the key to success, its all up to you how to use them.
It may work because the average person on Facebook and Twitter doesn’t know how to spell (“Precicely???”) 😉
Great read.Thank you for sharing.
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Right down to this comment I agreed and then you said “…because it has become so ingrained into the way we connect with people and information.”
I think we tend to look at the web and social media as though it is a thing outside ourselves. Upon closer reflection you see that it is human activity, not Facebook, Linked-In etc, that does the work and creates the activity.
The web is nothing without human activity and people love to share, just as the web, like all networks, is designed to share. When business fails to make good use of social media it is because they have not learned how to share. Advertising and sales promotion is self centered and cannot be counted as sharing. I don’t want it. Do you want it?
It is the human activity that causes the growth of social media sites, and it is the tools for sharing that gives growth (activity) to social networks.
It is not that social media has been ingrained into the way we connect with people and information — it is that social media plays upon human nature and gives us the means to share.
Thanks for letting me share.
Someone told me years ago that his sales data showed that magazine advertising didn’t work, because he made few sales that he could track to his ads. However, his sales data also showed that when he didn’t run the ads, his sales from other channels went down.
Marketing activities are interrelated. It is difficult to impossible to pinpoint which particular thing caused a customer to buy. Often, it is the drip-drip-drip of many exposures in different ways that gets customers to take action.
Enjoyed your post!
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