Googe Up, Yahoo and MSN Down in October
comScore recently released its Search Engine rankings for the month of October 2007 in the US and the results favor Google which is up 1.5% from last month. Both Microsoft and Yahoo showed decreases in search market share while ASK held steady at 4.7%.
comScore Core Search Report*
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity
Share of Searches (%)
Sep – 07
Oct -07
Point Change Oct-07 vs. Sep-07
Total Core Search
100.0%
100.0%
0.0
Google Sites
57.0%
58.5%
1.5
Yahoo! Sites
23.7%
22.9%
-0.8
Microsoft Sites
10.3%
9.7%
-0.6
Ask Network
4.7%
4.7%
0.0
Time Warner Network
4.3%
4.2%
-0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
October U.S. Expanded Search Rankings
In the October 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with approximately 7.5 billion searches. Yahoo! Sites ranked second with nearly 2.6 billion searches, followed by Microsoft Sites (1 billion), Time Warner Network (905 million) and Ask Network (493 million). Ask.com saw particularly strong growth, gaining nearly 23 percent in search query volume versus September, while Facebook.com entered the ranking at number 9 with 152 million searches.
comScore Expanded Search Query Report
October 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Expanded Search Entity
Search Queries (MM)
Sep-07
Oct-07
Percent Change Oct-07 vs. Sep-07
Total Expanded Search
13,018
14,457
11.1%
Google Sites
6,593
7,468
13.3%
5,388
6,184
14.8%
YouTube/All Other
1,205
1,284
6.5%
Yahoo! Sites
2,381
2,577
8.2%
Yahoo!
2,346
2,538
8.2%
All Other
35
39
11.4%
Microsoft Sites
999
1,044
4.5%
MSN-Windows Live
966
1,007
4.2%
Microsoft/All Other
33
37
12.1%
Time Warner Network
843
905
7.4%
AOL
397
433
9.1%
Mapquest/All Other
446
472
5.8%
Ask Network
445
493
10.8%
Ask.com
226
277
22.6%
MyWebSearch.com/ All Other
219
216
-1.4%
Fox Interactive Media
492
483
-1.8%
MySpace
483
475
-1.7%
All Other
9
8
-11.1%
eBay
445
472
6.1%
Craigslist.org
197
214
8.6%
Facebook.com
N/A
152
N/A
Amazon Sites
138
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada’s largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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